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How-To Seminar On Selling Swiss Watches Set For February 1 in Scottsdale January 07, 2014 (0 comments)


Scottsdale, AZ—Are you curious about selling Swiss-made timepieces, or eager to improve their performance in your store? With luxury market experts predicting continued growth in the luxury watch category, do you want to improve your understanding of what makes watches so desirable, and learn “best practices” when it comes to sharing them with your customers?

A free seminar, “The Truth About Selling Swiss Watches,” will be held Saturday, Feb. 1, just prior to the opening event for the Centurion Scottsdale show.

Industry experts, including a seasoned watchmaker, an Internet watch blogger, and the president of a successful luxury Swiss watch brand, invite you to participate in a panel discussion and Q&A session aimed at giving you the tools and tactics necessary to succeed in selling Swiss timepieces.

Panelists are Ariel Adams, founder and editor-in-chief of; Pim Koeslag, co-founder of Ateliers de Monaco and one of the world’s youngest premier watchmakers; and Ralph Simons, president of Alpina Frederique-Constant for the Americas.

The session will be held Saturday, Feb. 1, in the Pinon meeting room at the Centurion show. There will be a champagne reception to meet and greet beginning at 4:30, with the session from 5:00 to 6:30 p.m.

Whether you’ve been carrying watches for years or are new to the world of timepieces, the session will focus on your experiences and provide information you can use immediately.

Seating is limited; RSVP today to Bianca Salas,


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