Brand News: ArtCarved Social Media Contest; Daniel K’s Retail Venture; WR Cobb Is ISO CertifiedJuly 27, 2016 (0 comments)
ArtCarved Launches Social Media Matchmaker Contest and Establishes Official National Matchmaker Day
New York, NY—ArtCarved has launched a “National Matchmaker” contest on Facebook and Instagram. The contest summons participants to share how they met their significant other and who or what is responsible for the match.
“Who doesn’t have a nosy hairdresser, an overinvolved mother or a relentless best friend that has that perfect someone for you, someone that you just have to meet?” asked Roxanne Rabasco, director of integrated marketing and communications at Frederick Goldman, Inc., parent company of the ArtCarved brand. “ArtCarved wants to recognize and applaud these eternal romantics that are always looking to give destiny a helping hand.”
Perhaps a popular reality show is responsible for someone meeting their match. Andi Dorfman, notable for being a contestant on the 18th season of The Bachelor and the star of the 10th season of The Bachelorette, is helping support the contest and establish ArtCarved’s National Matchmaker Day on August 31 as an official social media holiday. She will be posting content on both her Instagram and Facebook pages encouraging followers to participate and also sharing her own personal experiences.
“We couldn’t think of a more perfect person to partner with than Andi. She’s very relatable, likable, and someone you always find yourself rooting for,” Rabasco added.
The contest—which garnered fan engagement almost as soon as it opened—runs through August 31. The person with the best matchmaking story will be awarded a custom adventure/experience (valued at $4,000) to match their personality and interests perfectly on #NationalMatchMakerDay.
ArtCarved also wants to hear about the epic failed attempts from fans that haven’t yet met their perfect mate. The best disaster story will be awarded a one-year subscription to Match.com, because ArtCarved wants everyone to find their perfect match.
For more information, www.artcarvedbridal.com or @ArtCarvedBridal on Facebook, Pinterest, and Instagram.
Dani By Daniel K Launches First U.S. Retail Kiosk
New York, NY—Daniel K last month launched the first American retail kiosk for its diffusion brand, DANI by Daniel K. The new mono-brand kiosk concept store is located in the Roosevelt Field mall in Hempstead, NY, an upscale Simon mall that has been consistently adding a roster of leading luxury brands. The mall last year completed an expansion and renovation that introduced a new wing of restaurants and the first Neiman Marcus store on Long Island.
Since its inception in 2015, the Dani by Daniel K brand, featuring sterling silver and simulated diamond jewelry, has aggressively pursued a kiosk and boutique concept store strategy, in addition to developing a network of independent retailers with shop-in-shop concepts. The U.S. kiosk opening follows a string of boutique and kiosk openings across the global market, including Dubai, Russia, Romania, Czech Republic, and Portugal, with more expected in the coming year.
The DANI by Daniel K sterling silver collection uses top-grade, flawless, colorless simulated diamonds and lab-created spinel and corundum, all hand-cut, polished, and executed using fine jewelry techniques. The jewelry is paired with a multimedia marketing lifestyle campaign.
W.R. Cobb Co. Gets ISO Recertification
East Providence, RI—W.R. Cobb Co. has been re-certified for ISO 9001:2008 and ISO 14001:2004. ISO certification relates to the processes that an organization employs to accomplish its work and meet customer requirements. ISO 9001: 2008 applies to the processes that influence product or service quality, and ISO 14001:2004 to the processes that influence the organization’s environmental performance.
W.R. Cobb, committed to process and change, strives to produce high quality products and customer satisfaction with eco-friendly policies. Materials are ethically sourced and are always recycled or disposed of in an environmentally sound manner.