Brand News From Sylvie Collection, Frederique Constant, Richline, And GemFindAugust 24, 2016 (0 comments)
Sylvie Collection Blog Explains How To Build Brand Ambassadors
Dallas, TX—Influencer marketing is a key component to digital success. Those consumers who already love your brand are poised to help you grow as they share their influence with peers and others who admire them.
A recent blog post from Sylvie Collection lists six steps to successfully building brand ambassadors. They are:
- Set your goals.
- Find what “melts their butter.”
- Seek out and engage the passionate fans.
- Make it fun for them.
- Give them a place to collaborate.
- Measure success.
For full details on each step, click here. Image at left: Sylvie Collection.
Citizen Acquires Frederique Constant Group
Geneva, Switzerland—Japanese based Citizen Watch Co. Ltd. has acquired Frederique Constant Holdings SA, makers of the affordable-luxury Frederique Constant brand, the sports-oriented Alpina brand, and the boutique Ateliers de Monaco brand. The price of the late-May acquisition was not disclosed, but as this article in WatchTime explains, when the kids don’t want the company, parents have two choices: sell or shutter. Frederique Constant founders Peter and Aletta Stas chose the former option.
The Stases and the remainder of the company’s management team will remain for at least five years, according to the agreement of sale, but other aspects of the business have seen some reorganization, including its public relations team.
Richline Publishes Trend Guide
New York, NY—Richline Group has released its fall/winter jewelry trend guide. Key trends the company has identified include layered necklaces and delicate chains, multi-finger and stacking rings, hoop earrings, pendant necklaces, broken circles and wrap-around jewelry, color pop, flowers and animal motifs, pearls, new earring styles, and tassels. The key colors it has identified are emerald green, gold, cobalt blue, and rainbow hues together. Click here to access the guide.
Delicate, layered, and pendant necklaces are key fall jewelry trends listed in Richline's report.
GemFind’s JewelCloud Adds Jeff Cooper Brand
Newport Beach, CA—Jeff Cooper Designs is the newest vendor to add its collections to GemFind’s JewelCloud, the industry’s fastest growing social product network. JewelCloud allows manufacturers and designers to better reach their retailers and feed products straight to retail websites. Retailers can provide a full, current inventory to customers.
Offered in platinum, gold, and diamonds, Jeff Cooper’s designs focus on clean classics that never go out of style, and building assortments for retailers to optimize their unique market circumstances and maximize their investment. The brand joins more than 100,000 products from hundreds of trusted vendors in the industry.
JewelCloud is part of lineup of tools offered by GemFind, including Diamond Link, Ring Builder, Stud Builder, Pendant Builder, and Retail Locator.