Retail News: Robbins Brothers Taps Phyllis Bergman For Platinum Jewelry And Marriage ExpertiseNovember 15, 2016 (0 comments)
New York, NY—When Robbins Brothers “The Engagement Ring Store” wanted to create a unique approach to selling platinum bridal jewelry, the store turned to designer Phyllis Bergman not only for jewelry but also for sage advice to give to couples just starting their lives together.
On the 50th anniversary of marriage to her husband, Ira, Phyllis Bergman wanted to share the secret of her successful marriage to inspire couples just beginning that journey. So she wrote a book. Titled Married 50 Years & Still Dating, the book (left) highlights a formula that sounds simple. Stay forever young, forever in love, and take every opportunity to recapture the magic of your first date! Even when life’s demands of work, chores, and childrearing add up, it’s critical for couples to find some private time to keep in touch with each other and remember what drew them to each other in the first place.
As “The Engagement Ring Store, ” Robbins Brothers tapped Bergman to create a new collection of platinum-exclusive engagement rings and wedding bands. Platinum Relationships by Phyllis Bergman will debut in the retailer’s Glendale and San Diego stores in California, and one store in Houston, TX.
“Phyllis Bergman’s engaging book will inspire couples to begin writing their own love story as they select their engagement ring and wedding band from this beautiful collection. Platinum is an important part of this story because, like true love, it stands the test of time. Its naturally white color will never fade, and it offers an extremely secure setting for diamonds and other precious gemstones. It’s going to make shopping for rings at Robbins Brothers a very unique and memorable experience,” says Robbins Brothers vice president and GMM Sandy Sansavera.
The collection, which comes with a signature white and blue display, features 20 platinum engagement ring and wedding band styles. A signed copy of Married 50 Years & Still Dating will be gifted with each purchase.
Says Bergman, “I love the way platinum feels on my finger. It just feels special. I wanted to create a platinum collection that celebrates how special a marriage can be if you vow to keep on dating.”