Top Jewelers To Convene In Miami October 17 To Ensure Survival Amid E-Commerce ExplosionApril 28, 2016 (0 comments)
Miami Beach, FL—The Internet Bubble of 1999-2000 and the Great Recession of 2008-2009 only slowed what is now inevitable—an E-Commerce Explosion that better fine jewelry stores must reckon with today to ensure their future survival. This is the premise behind 25 IN 5, the major new Fine Jewelry E-Commerce Conference jointly presented by CENTURION and INSTORE, that challenges jewelers to commit to the audacious goal of achieving 25% of their growing revenue via e-commerce within the next 5 years.
The 25 IN 5 conference is a full-day event taking place on Monday, October 17, 2016 at the Ritz Carlton, Miami Beach, immediately following the CENTURION SOUTH BEACH jewelry show.
25 IN 5 will provide attending jewelers with a deep-dive day including:
- Best Practices: Shared experiences from jewelers who are succeeding in this process;
- Local Marketing Online: how to leverage digital marketing in your local community; double-down on your reputation.
- The Face of Your New Customer: learn how to engage and impress Gen-Xers and Millennials;
- Peer to Peer Learning: sharing and brainstorming among your colleagues and the audience
- Solving Problems and Getting Started: Hearing and learning from solution providers;
What Jewelers Are Telling Us
“In my travels meeting with many better jewelry stores nationwide, I hear a lot of stores saying they have a nice web site, or one they are improving, but that they don’t do e-commerce or they do and get or expect very little from it (1-2% of sales),” said Howard Hauben, president and CEO of CENTURION.
“Hanging in the balance is the overall survival of independent jewelry stores as the E-Commerce retail channel continues its double digit annual growth,” said Matthijs Braakman, president and CEO of Smartwork Media, parent company of INSTORE. “We strongly believe that CENTURION and INSTORE will continue to lead and inspire retail owners to dive headfirst into a changing landscape with practical knowledge and confidence. The next 5 years are going to be mission critical in developing a strong position in ecommerce to generate direct sales and to support brick and mortar traffic. Your first point of engagement with customers will be online and there is no way to avoid that reality.”
“For many of the retailers, the key is getting the consumer in the door, which is great,” Hauben continued. “But to survive stores must engage Millennials and Gen-Xers who have grown up on their web-connected devices, and those mission-critical consumers are just not so store-centric. They need to be engaged, impressed and courted in the digital space they call home, and then choose the way they most desire to interact with the jewelry store,” Hauben continued. “The store should be offered as the ultimate shopping experience, but if they want to one-click order right now from their device, this choice must also be easy, fun and impressive.”