featured articles

AndieWeinman

What Is Your Brand Recognition?

Miami, FL--There are some great innovative companies out there that can teach us a lot about brand recognition. Companies like Taco Bell, Spotify, GE, and Bristol Meyers Squibb, to name a few, are all on the “Most Innovative Companies” list for brand recognition.

Brand awareness has become an...

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2017_2_17_omnichannel

If Omnichannel Is The New Normal, Here Are Five Factors For Success

Louisville, KY—Omnichannel retailing isn’t new, it’s the norm, and those retailers with good omnichannel strategies enjoyed a robust return on investment in the 2016 holiday season. Even in the jewelry world, consumers can shop anywhere, anytime, and compare prices right on their phones. A recent...

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2017_2_17_Clasps

A Free, Fast Flash Of Inspiration To Wow Your Customers

Merrick, NY—Here is a quick idea to wow your customers even more, and it’s something that will take you literally moments: when you sell a necklace, do you ever ask your customers if they would like a right- or left-handed clasp?

I'm left-handed. Well, sort of. Technically, I'm considered...

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discount

Do The Math Before Discounting!

New York, NY—Between Blue Nile, Amazon, and Millennials’ well-known penchant for bargain-hunting, it can be tempting for even luxury retailers to slip in a discount to attract customers.

While many others would recoil from the idea, there are pros as well as the obvious cons to discounting. Will a...

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2017_2_3_AndieWeinman

Five Experts, Five Tips. Tip #5: The Best Way To Differentiate Yourself And Your Store

Scottsdale, AZ--Andie Weinman, president of Preferred Jewelers International, offers tips to embrace your customers and offer an experience that goes beyond the usual merchandise and clienteling. Click here to watch.

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2017_2_3_DavidRocha

Five Experts, Five Tips. Tip #4: Make Philanthropy Part Of Your Business Plan

Scottsdale, AZ--David Rocha, executive director of Jewelers For Children, discusses how making philanthropy part of a business plan--not just an afterthought--can help jewelers boost sales. Click here to watch.

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2017_2_3_BeckaKevin

Five Experts, Five Tips. Tip #3: The Two Most Important Things You Need To Boost Sales This Year

Scottsdale, AZ--Becka Johnson Kibby and Kevin Sweeney from The Edge Retail Academy discuss people and product and how to ensure yours will increase your business, not drag it down. Click here to watch.

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2017_2_3_KevinReilly

Five Experts, Five Tips. Tip #2: Platinum Prongs Build Incremental Sales And Profits

Scottsdale, AZ--Kevin Reilly, vice president of Platinum Guild International, describes how platinum prongs not only hold a diamond or gemstone more securely, but also return 2.7 times more profit for the jeweler. Click here to watch.

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2017_2_3_ShaneONeill

Five Experts, Five Tips. Tip #1: Treat Your Store’s Website Like Another Employee

Scottsdale, AZ--Shane O’Neill of Fruchtman Marketing explains why, although cliched, a store’s website must provide the same kind of outstanding experience customers can receive in person, and why jewelers should regard their website as another store employee. Click here to watch.

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2017_1_20_Resolutions

Six Small Business New Year’s Resolutions

Medina, OH—While chances are many people’s personal New Year’s resolutions are already on a downhill slide (especially those that involve giving up either chocolate or pasta!), there’s still time to make resolutions for your business.

An article in SmallBusinessTrends.com, an online resource for...

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2017_1_19_ShopsThatPop

Technology Is Important, But Your People Are More Important

Stevens, PA—There’s no doubt that technology and e-commerce are essential to remaining competitive in today’s luxury market. But Pam Danziger, president of Unity Marketing, reminds retailers not to get so caught up in the latest and greatest that they forget their most important asset to sales:...

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2017_1_19_C

A Different Set Of Four C’s For Jewelers To Know

Louisville, KY—The Four P’s of retailing—product, promotion, price, and place—were relevant when product was still king. But in today’s world, the customer is king and makes the rules about when and where to shop. To be successful in today’s retail environment, jewelers will need to augment the...

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AndieWeinman

Live A Designed Life

Miami, FL—Do people still use wall calendars? I always had one in my office. Then something happened, and one day I noticed that my husband Joe had changed it to some sort of digital device--and eventually to the smart phones we have today that do everything for us.

But I still remember loving the...

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2017_1_20_Complaints

How Does Your Store Handle Customer Complaints?

Merrick, NY—A customer has a valid complaint and you hear about it via social media, Twitter to be exact. What do you do next?

If you are Elon Musk, Tesla and SpaceX CEO, and the complaint is about charging your electric Tesla car, you get right on it. In six short days, Musk solved the problem...

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2014_12_11_SellingSkills

Tips To Become A Better Salesperson

Merrick, NY--As salespeople, as employees, we can all work smarter and harder. Many people find ways to sell better through experience. As a salesperson, don’t you wonder what you could be doing better? The good news is, there’s a list of blunders you can avoid.

Dave Mattson of Sandler Training...

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2015_1_6_FacebookVideo

Making A Facebook Video For Your Store? Make It For Mobile Devices

New York, NY—Planning to add a Facebook video to your digital marketing arsenal could be a worthwhile idea—jewelers do well with videos and Facebook marketing, so consider a combination of the two a winner—but if you are going to, make sure it is optimized for mobile viewing.

According to digital...

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2016_1_6_SwissArmyWatch

How One Jeweler Won The Online Bargain Hunters

Louisville, KY—Though price isn’t the only reason consumers shop online, it’s pretty high on the list, even for luxury goods. But one online jeweler found a way to turn that behavior to his favor.

In an article on RetailCustomerExperience.com, Ryan Wilson, CEO of Savvy Watch, said since consumers...

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2017_1_5_online-shopping

What’s Your Perfect Online Assortment?

Louisville, KY—“Omnichannel” is not just a new retail buzzword, it’s the new normal for consumers, says this article on RetailCustomerExperience.com. Consumers expect to be able to shop anywhere, any time.

But what is the right product assortment for e-commerce? Should you make everything in your...

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AndieWeinman

Being Humble And Kind Leads To Greater Success

Miami, FL—Today, it’s less about being high-profile and more about trust and humility. Well, as a girl from Tennessee, it sounds just like the American Music Award-winning Tim McGraw song, “Always Remain Humble and Kind.”

I’m sometimes perplexed and a bit put off when I see people making a big...

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2016_12_23_ButcherShop

A Classic And Humorous Lesson In Retail Sales Don’ts

London, United Kingdom—In the tradition of using humor to teach a lesson, the Monty Python comedy troupe often based its sketches on shopkeeping. Its famous “Dead Parrot” sketch is one abject example of poor customer service, while the less-well-known butcher shop sketch is one many retail...

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2016_12_23_Ironistic

Quick Tips For Better Online Holiday Sales

Alexandria, VA—Your store is decorated for the holidays, but is your website? Adding some festive holiday graphics is one way to help boost sales for the season, says this article from Ironistic, a web design and integrated marketing company.

Other quick tips the company suggests are:

  • Use...
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2016_12_23_marynicoletti

Make Every Day Small Business Success Day!

Philadelphia, PA— According to the Small Business Administration, 54 percent of all U.S. sales happen annually at small businesses. This holiday season, the 23 million small and family-owned businesses in the United States are hoping to get a sizable slice of that number. Many started by...

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2016_12_23_NewYear

New Year’s Resolutions for the Sales Associate

Merrick, NY—If you’re a sales associate, think of New Year’s resolutions as a business goal. We all know how those personal resolutions go out the window, but it doesn’t have to work that way with those that are business related.

Below is a short list of achievable resolutions. With a little...

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AndieWeinman

Six Steps To Succeeding with SEO

Miami, FL--I love Dancing with The Stars. Those dancers make it look effortless. So, you decide to take some lessons. Much harder than it looks, right?  It is tough, but it isn’t, if you learn how to do it, and then practice--a lot! Think of SEO (search engine optimization) just like that. If you...

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