The jeweler, who opened his Wasilla, AK, store seven years ago, echoes the experience of many other jewelers: 2020 was a surprisingly good year.
Wasilla is most famous as the home of former vice presidential candidate Sarah Palin, who was running mate to the late senator John McCain in 2008. But for residents in need of a jewelry fix instead of a political fix, Brassard is a go-to source for getting any kind of jewelry serviced or redesigned. Most of his business revolves around repair, restoration, and custom jewelry work, he told the paper. He’s seen a tremendous uptick in engagement business since the pandemic, including restoring heirloom engagement rings being passed down to a new couple.
From the article:
“People are always needing something sized or repaired,” Brassard said. “I do all my work here. I don’t send anything out. That means a lot to some people. They can talk to the jeweler.”
“2021 brings a lot of uncertainty for a lot of folks, small businesses as well, but all you can be is positive and keep working hard, and use the same formula that you’ve been using if it’s successful. I’m hoping 2021 continues positive for us, for everybody,” Brassard said.
A display at LForge Jewelers, where the store's logo was designed to look spelled out in diamonds and gold.