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Omaha, NE--Diamond engagement rings delivered a 40% increase in gross sales in February, reinforcing engagement’s role as a stabilizing force within fine jewelry retail.

While elevated gold pricing has lifted overall retail levels, the magnitude of growth suggests performance driven by both price and mix.

February’s broader data showed revenue gains fueled by higher average transaction values rather than unit expansion, indicating that engagement purchases are trending toward higher-quality center stones and more substantial mountings. The category continues to demonstrate resilience amid selective consumer behavior.

About Edge Pulse Stats by Edge Retail Academy: This statistical update, provided by Becka Johnson Kibby, CEO of Edge Retail Academy, reflects high-level insights aggregated from Edge Pulse, the company’s proprietary data platform. 

According to the company, Edge Retail Academy empowers the jewelry industry through expert business coaching and data-driven strategy. With decades of hands-on industry and coaching experience and the strength of Edge Pulse—our $3B+ proprietary data platform—we provide real-time intelligence and tailored solutions that fuel growth across sales, inventory, profitability, recruiting, team performance, and long-term/retirement planning. Our goal is straightforward: to turn capable jewelers into market leaders. Your success is our mission. For more information: info@EdgeRetailAcademy.com or 877-569-8657, ext. 100.