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NEENAH, WI--Jewelers Mutual Group has acquired EventGuard, a division previously part of the licensed insurance agency Indemn, specializing in event insurance coverage in the event and wedding space.

JM Insurance Agency Partners will operate the program through the insurance carrier and expert in event coverage, Markel Group Inc., “harnessing generative AI to expand its insurtech solutions and offer event liability and cancellation insurance, including wedding coverage and other programs to meet customers’ evolving needs,” Jewelers Mutual said in a statement.

“Integrating EventGuard’s expertise into our business will further position Jewelers Mutual Group as a market leader,” said Mike Alexander, president at Jewelers Mutual Group. “We’re accelerating our ability to deliver tailored programs, from protecting valuable items to insuring meaningful experiences, through modern platforms and intuitive customer experiences. We look forward to expanding our reach to bring trusted protection to even more customers.”

EventGuard has a history of being one of the first ever insurance programs sold through GPT-based AI, built and launched by Indemn in 2021-22. Originally conceived as Indemn’s real-world test for Generative AI in insurance, Indemn is now an AI agent builder in the insurance industry.

“We are thrilled to join forces with Jewelers Mutual Group,” said Kyle Geoghan, co-founder and CEO of Indemn. “Together, we will be able to offer customers unmatched protection programs, powered by innovation and an unwavering commitment to meeting people where they are.”

To learn more about EventGuard event insurance, visit Eventguard.ai.