Articles and News

Minneapolis, MN—As recent research has shown, video is one of the most essential channels for brands to use to engage with customers. R.F. Moeller’s latest Facebook video, a three-minute documentary following Moeller’s in-house custom jeweler, Barb Bollom, as she creates bespoke pieces for clients, is an excellent example of how a jeweler can use video to tell an engaging brand story without coming across as overly promotional. Click here or on the bottom image to watch.

R.F. Moeller has been using YouTube video as an effective marketing tool for many years. The jeweler’s collection includes humor, information, and education.

For its custom-jeweler video, the company hired an outside company that specializes in producing online video, says CEO Mark Moeller. “It cost about $3,000 to produce and we’re very pleased with the buzz it’s creating,” he told The Centurion. At press time, the video had garnered more than 6,000 views in five days.