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Aspen, CO--Luxury watch and jewelry retailer Avi & Co. has opened a boutique in Aspen, adding to its presence in the high-end retail market. According to Luxuo, the expansion follows the success of its Miami boutique, which launched in 2023, and the debut of the brand’s Iced Collection. CEO Avi Hiaeve said the move introduces Avi & Co. to a new clientele and provides an opportunity to showcase its latest Hue Collection.

[Image via Avi & Co//Facebook]

A three-day VIP event marked the store’s opening, Luxuo reported. The celebrations included a cocktail preview featuring rare watches from Richard Mille, Patek Philippe, Audemars Piguet, and Rolex, as well as Avi & Co.’s own diamond and gemstone-encrusted pieces. The event continued with a private dinner, a ribbon-cutting ceremony, and an exclusive gathering at the St. Regis Aspen Resort.

According to the report, the St. Regis also hosted an Avi & Co. pop-up within its Highlands Room, designed as a "Winter Wonderland" experience. Open to the public, the pop-up displayed high-end timepieces and limited-edition jewelry, allowing collectors to explore the brand’s offerings in an immersive setting.

The report noted that the boutique itself is designed to reflect Aspen’s combination of rugged outdoor appeal and luxury culture. Featuring metallic antique bronze accents, warm neutral tones, and rich textures, the showroom blends high-end design with a welcoming ambiance.

“Aspen’s vibrant social scene, luxury culture, and discerning clientele make it the perfect place for us to expand,” Hiaeve said, per the report.

Learn more in this report in Luxuo.