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Black Woman Entrepreneur Builds $80M Company, Opens First Flagship Retail Store February 01, 2023 (0 comments)


Richmond, VA--Charis Jones, founder, and CEO of Sassy Jones, has turned her side-hustle jewelry business into a multi-million dollar enterprise.

Sassy Jones, which started as a one-woman operation in a minivan, now offers unique jewelry, women's clothing, beauty products, and accessories. With a valuation of $80 million, Sassy Jones has opened its first flagship retail store.

A report featuring the store highlights that customers not only get a quality product but also contribute to a good cause, as each purchase supports menstrual poverty in young African girls. Jones's story is a testament to the power of perseverance and turning a passion into a thriving business.

Sassy Jones attributes its success to its popular weekly show, the Sparkle Party, which teaches women how to feel confident in their style choices. The report states that the show has gained attention from celebrities like Kim Coles and Cynthia Bailey.

The brand has grown to include three warehouses and employs over 40 people. Sassy Jones has received national recognition, ranking 24th on Inc. 5000's list of fastest-growing, privately held businesses and being named by Forbes as a top brand that thrived during the pandemic.

Learn more about the business in the entire report.

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