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Borsheims Promotes 4 Executives to Newly Created Roles August 29, 2023 (0 comments)


Omaha, NE--Borsheims recently announced the promotions of four key members of its executive team–Adrienne Perry, Sean Moore, Julie McAlpine, and Andy Brabec. The company said these newly created roles will help it better-deliver quality serive to its customers and promote future growth.

The new promotions are as follows:

Adrienne Perry has been promoted to chief revenue officer, charged with growing Borsheims' sales divisions while aligning departments to create a seamless omnichannel experience. Perry has been with Borsheims for 19 years in a variety of roles with increased responsibilities. She is an Omaha native who holds a Bachelor of Arts degree, with honors, from Marquette University. She is a volunteer with Omaha Performing Arts and the Child Saving Institute.

Sean Moore, a 32-year veteran of Borsheims, has been promoted to vice president of Luxury Sales where source unique and rare merchandise while working cross-functionally to provide exceptional customer service for Borsheims' luxury clientele. He is an Omaha native and an avid Huskers fan who holds a Graduate Gemologist degree from the Gemological Institute of America. He is a board member of the Luxury by JCK and Centurion Jewelry Shows, as well as a longtime volunteer and board member with Junior Achievement. 

Julie McAlpine has been promoted to vice president of Merchandise, where she will continue leading buying strategies and inventory. McAlpine started her career with Borsheims 25 years ago. An Omaha native, McAlpine holds a Bachelor of Science degree from the University of Nebraska-Lincoln, a Master of Business Administration from the University of Nebraska-Omaha is a Gemological Institute of America Graduate Gemologist. She is a board member at Marian High School and a volunteer with St. Columbkille school and parish. 

Andy Brabec has been promoted to vice president of Marketing and E-commerce. In his new role, Brabec will be responsible for innovating and elevating the Borsheims brand to increase customer acquisition and loyalty. Brabec is a Jewelers of America 20 under 40 award winner with a proven track record of success in the digital space. He started his career at Borsheims in 2016 as the director of E-commerce before becoming the Director of Marketing and E-commerce in 2019. Brabec is a native of Schuyler, Nebraska, and holds a Bachelor of Arts degree from Doane University, where he was also a starting member of the soccer team and a 4-year letter winner. Brabec is a passionate volunteer with the Team Jack Foundation and an active youth sports coach. 

Borsheims is one of the nation's largest independent jewelry stores and part of the Berkshire Hathaway group of companies.

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