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Boucheron Opens First Los Angeles Boutique on Rodeo Drive July 11, 2025 (0 comments)
Los Angeles, CA--French jewelry brand Boucheron has opened its first boutique in Los Angeles, expanding its presence in the U.S. market.
Located on Rodeo Drive, the store spans 5,296 square feet and serves as Boucheron’s West Coast flagship, Fashion Network reported. The interior design references Hollywood, featuring a Boucheron green carpet as a reinterpretation of the traditional red carpet.
The boutique’s layout is divided into areas highlighting the brand’s designs, with a VIP space styled to evoke the atmosphere of an Oscar after-party. According to the report, a staircase leads to this area, lined with wallpaper depicting historic Boucheron advertising campaigns. The room features shades of violet, pink, and blue, accented by silver satin and bitter orange details.
Original portraits of Elizabeth Taylor and Rita Hayworth are displayed in the boutique, shown alongside Boucheron pieces once worn by the actresses, referencing the brand’s connection to American cinema.
The boutique’s exterior features green terracotta volcanic stone in an art deco style, designed to reflect nature. This theme is also continued inside through wall bas-reliefs. The store features unique pieces carefully selected to enhance the space’s overall aesthetic.
See more in this report by Fashion Network.