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Brand And Industry News: Four Seasons Design Taps Feldman For New Launch; NAJA Offers Scholarship September 05, 2018 (0 comments)
Four Seasons Design Taps Feldman, Industry Branding And Sales Expert
Queens, NY—Retail jewelers need new products with high design and high quality, but price points that can generate impulse buys and build store traffic. The new Michael Michaud line, produced by the Four Seasons Design Group under the direction of industry marketing and branding expert Steve Feldman, offers a unique product with a compelling story to share with customers. Left: Boxwood earrings with freshwater pearls.
Feldman, a veteran of Hasenfeld-Stein, helped retailers tell the FireMark and FireCushion product stories to consumers, and as vice president of sales and marketing for Chatham, he helped develop credibility for lab-grown stones and fight the stigma of the term “synthetic.”
Steve Feldman, left, and designer Michael Michaud, right.
Now, as vice president of sales and marketing for the Four Seasons Design Group Feldman is introducing Michael Michaud Fine Jewelry Designs, a line of hand crafted jewelry, all inspired by and cast from nature. Michaud’s pieces have been worn by some of the world’s most famous women: Madeleine Albright has several of his pins, the current first lady of China, Peng Liyuan, wears his Orange Blossom brooch, actress Jane Seymour was spotted in one of his signature necklaces, and actress Sandra Bullock wore his Hydrangea bracelet in the movie Speed 2.
Madeleine Albright, left, and actress Jane Seymour in Michael Michaud's jewelry.
Michaud’s signature hand-finishing technique uses a variegating method he created, where an additional layer of color is introduced into the gold, bringing out the brilliant hues found in nature. The collection, available in 14k gold and 24k gold over fine silver, is all made in the United States, on Long Island, NY. Many pieces are accented with freshwater and keshi pearls, and are especially appropriate for self-purchase and occasions like bridal party gifting. Below, clockwise from left: Aspen bracelet, Dogwood necklace, and Sea Urchin necklace.
Full marketing support is available, including showcase displays, consumer handout brochures, product “story cards” for customers, sales training, gifts with purchase, ad slicks, and much more. For more information, please call Steve Feldman, (800) 295-6784, ext. 120; or (516) 781-3155, ext. 120, or email steve@foursdg.com.
NAJA Offers Unique Scholarship For Gemology Students
Rego Park, NY—The National Association of Jewelry Appraisers (NAJA) will award an ACE©It Appraisal Conference scholarship to a deserving gemology student. The scholarship will cover the conference fee for NAJA’s 51st ACE It Winter Educational Conference, February 3 - 4, 2019 in Tucson AZ.
Students of GIA, FGA, FGAA, FGG, FCGmA, and RGA are invited to apply for this scholarship, which will gives a gemology student a firsthand experience of networking with appraisal professionals. NAJA believes that becoming a gems and jewelry professional appraiser is a viable career option for gemological students.
To apply, submit a resume, photo, and an essay explaining the reason why the gemology student would choose to become a gems and jewelry appraiser. Click here to obtain an application through the NAJA website. Deadline to apply is November 1, 2018; final selection by the NAJA Scholarship Advisory Board will be announced December 1, 2018.
NAJA is the largest membership association specializing exclusively in gem and jewelry appraising and related appraisal issues. For further information, contact Gail Brett Levine, GG, executive director; naja.appraisers@netzero.net or visit www.NAJAappraisers.com.