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Brand And Retail News: Uneek Stacks Bridal Bands In New ‘Us Collection’; Borsheims Hosts Girl Scouts February 21, 2018 (0 comments)


Uneek Introduces Bridal Version Of Popular Stacking Bands

Los Angeles, CA—Uneek Jewelry has launched its first bridal set collection, named the Us Collection. The line was soft-launched during the recent Centurion Scottsdale show, then officially launched to retail stores last week and to consumers early this week.

The collection is inspired by Uneek’s popular stackable diamond bands that were a hit with retailers since their introduction at the 2016 Centurion Show. The Us Collection features engagement rings that come with matching bands.

“We came up with the collection of stackable diamond bands to cater to Millennial customers, and style-savvy self-purchase customers, and suddenly they just took on a life of their own,” says Benjamin Javaheri, the award-winning designer, founder, and president of Uneek. “In no time, people were looking for bangle versions of the bands, so we introduced stackable diamond bangles. Then people wanted earring versions, so hoop earrings came next.”

Like the bangles and earrings, the Us Collection was developed in response to customer demand, he added. “Our sales teams on the road at retailer trunk shows were always asked the same questions: ‘Do you have an engagement ring version of this band?’ or ‘Can I set a diamond on top of this band to make it an engagement ring?’”

Uneek had just expanded its manufacturing capabilities last year, adding a number of in-house CAD specialists. “We were going full throttle, and were able to produce more than a dozen styles in just three weeks,” Javaheri said.

“I am extremely proud of this collection. It features unconventional, unique band designs that Millennial customers will love and the price points are very attractive. Plus, it elevates the two most important pieces of jewelry in a woman’s life to a living, growing set they can add on to.

Uneek Jewelry's new Us Collection comes in rose, white, or yellow gold styles. See top of page for a yellow example.

Adding on is what inspired Javaheri come up with the name Us Collection, especially as he and his wife have already been doing that in their own life.

“It starts with the engagement ring and the wedding band as a token of a couple’s love; i.e. the two of us. When the first baby comes, another band added to the stack can symbolize ‘the three of us’ and so forth.” The attractive price points make adding on a much easier decision, he added.

The inaugural Us Collection consists of fifteen (15) styles, each available in white, rose, and yellow gold. The full collection may now be viewed on Uneek’s website. Watch a video about the collection here or by clicking on the image below.

To learn more about the collection, or to request for a line sheet in PDF format, please e-mail, or call (888) BE-UNEEK.


Girl Scouts Learn About Diamonds At Borsheims                                                     

Omaha, NE—Diamonds are a Girl Scout’s best friend, especially those who attended Borsheims’ annual event for the Girl Scouts Spirit of Nebraska ArtVenture fundraiser, which features hundreds of original works of art created by both the scouts and professional artists. The Girl Scouts worked with one of Borsheims’ jewelers and appraisers to create a diamond pendant, retail value $2,135, that will be auctioned off at the ArtVenture fundraiser.

At the in-store event, the Girl Scouts spent an evening learning all about diamonds and jewelry-making. The girls toured the store, learned about finished diamond jewelry, then met with some of Borsheims’ expert jewelers and appraisers to learn about the science behind diamonds and making diamond jewelry.

Adrienne Fay, Borsheims director of marketing and advertising, said the annual event is always a favorite. “Borsheims has so many talented, strong, female leaders throughout the store, we love having them teach and mentor the next generation. We hope the night sparked an interest in jewelry and science for at least few of the girls and opened their eyes to a career in the world of fine jewelry.”

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