Articles and News
BRAND NEWS: CHERIE DORI APP EMBEDS JEWELER INFO; OSCAR HEYMAN BROTHERS FETED IN FAMILY BUSINESS MAG July 25, 2012 (0 comments)
New Cherie Dori Bridal App Embeds Jeweler Info to Engage Customers And Friends
Sunrise, FL—Cherie Dori announces the launch of its new bridal jewelry sharing platform, called “The Vow,” featuring a ring-finder application (app) for iPhone, iPad, Android, and Facebook. The app offers a unique enhanced sharing capability with the jeweler’s information automatically embedded.
“When a bride finds a ring she likes, she typically snaps a picture of it with her iPhone and sends it to her friends,” says Simon Cohen, president. “That’s great, but it does nothing for the jewelry store. With The Vow, all the people she shares the photo with will get your store’s information and a link to your website as well.”
The iPhone and Android app allows users to browse a large selection of fashion-forward high definition 3-D diamond engagement ring styles from Cherie Dori's Diadori line. With one click, customers can share their favorites with friends via text or e-mail. When the user wants more information about a ring, a special “request a quote” button sends an email directly to the jeweler.
When a user opens the app for the first time, location-based technology links it to the nearest participating jeweler, giving the appearance that the app is unique to that retailer, and storing the jeweler’s information in that user’s phone. Once the app is downloaded, the user will always stay linked to the same jeweler, even if they browse the app from another location.
Users can see each ring in either 18k white or yellow gold, zoom and turn an image to see every angle, and view the rings on a human hand. Detailed information is included for each style, along with an Engagement Ring Buyer’s Guide education section.
Each participating jeweler will gain exclusive market rights, as well as a customized Facebook app that will be embedded on the jewelers’ Facebook page. When customers use the Facebook app, it installs on their own page, placing the store’s logo on the customer’s newsfeed page and keeping the jeweler always in the customer’s mind. Customers can easily share their favorite ring with all their Facebook friends, and when friends view it, the jeweler’ information is embedded in their newsfeeds as well.
Diadori also provides a customized web app to be added to the jeweler’s website, giving yet another avenue for customers to use the app in case they don’t have a smart phone or a Facebook account.
Cohen says The Vow already has 10,000 downloads in the six months since its initial launch. At present, The Vow has 150 participating stores nationwide; Cohen plans to at least double the number of stores, but will retain strict boundaries of exclusivity, starting at a minimum of a 25 mile radius for each store. Diadori also provides cohesive marketing materials so customers in the store can also easily find and download the app. For information, contact Simon or Nelly Cohen, owners of Cheri Dori, at (954) 622-9463, email shimon@cheridori.com.
Oscar Heyman Bros. Profiled in Family Business Magazine
New York, NY--Oscar Heyman, often called "the jeweler's jeweler" for its work behind the scenes creating pieces for such renowned jewelry houses as Cartier, is celebrating its 100th anniversary in 2012. The firm, now being run by second- and third-generation members of the Heyman family, recently was profiled in Family Business magazine, a B2B publication focusing on the dynamics of family businesses in a variety of industries.
From left, Marvin, Lewis, Tom, and Adam Heyman.
Scott Marshall Joins Erica Courtney
Los Angeles, CA—Erica Courtney announces the appointment of Scott Marshall as vice president of sales and marketing. Marshall’s experience in the jewelry industry includes almost 20 years with top brands such as Gurhan and Gucci.
