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Brand News: Couples Fear Losing Rings On Honeymoon, Says Jewelers Mutual July 31, 2015 (0 comments)
Survey Shows Couples Fear Losing Their Rings On The Honeymoon
Neenah, WI—Losing a new wedding ring can cast a huge shadow over a happy couple’s honeymoon. According to recent posts on The Knot and Wedding Bee, the fear of loss is real. The Knot posted an online survey asking if readers would wear a “placeholder” ring (a less expensive ring worn instead of an engagement or wedding ring) while traveling. More than half (56%) thought it was a good idea. A discussion board on The Wedding Bee revealed opinions evenly split.
Wedding and engagement rings are lost on honeymoons more than one might think. The rings are new, may need a size adjustment, and their wearers may not be used to wearing them yet. They have a habit of taking the ring off to wash their hands, sleep, or relax on the beach.
Summer weddings, honeymoons, and travel offer opportunities to educate customers on jewelry safety and the importance of protecting their ring from loss, theft, or damage, says Jewelers Mutual Insurance Company. According to The Knot, nearly 80% of brides and grooms recently surveyed plan to have their rings insured, and more than half said they received information about protecting their rings from their jeweler.
Although jewelers (typically) are not licensed agents and cannot sell or offer advice about insurance coverage, they have tremendous influence on their customers’ decisions on how to keep their jewelry safe, says Trina Woldt, chief marketing officer at Jewelers Mutual.
“Young couples look to their jewelers as experts for information on ways to protect their rings.” Jewelers Mutuals’ personal jewelry insured customers have the flexibility to work with their jeweler of choice to replace lost or stolen jewelry and repair damaged pieces with the same kind and quality as the original, especially important for brand name and custom rings, says Woldt.
“Being able to go right back to the trusted jeweler they purchased the rings from and not have to work within a jeweler network or get multiple estimates is when policyholders breathe a sigh of relief,” she said, adding that it’s a benefit to the jeweler as well to have business come back to them.
Jewelers also can find helpful content to share with their customers from Jewelers Mutual’s consumer blog, The Jewelry Box. Jewelers may subscribe to the blog and use the tips found there to help educate their customers on jewelry care and safety and the hazards of traveling with jewelry. For more information, click here or call (800) 558-6411, ext. 2118.
Separately, Jewelers Mutual also announced it will cover smart jewelry with the same coverage as traditional jewelry. Some brands included are Apple, Bulgari, Cuff, Fredrique Constant, MICA (by Intel), Ringly, Swarovski, and TAG Heuer, among others.
Smart watches and jewelry like this Apple Watch will be covered by Jewelers Mutual.
Top image: Myweddingsites.com