Articles and News

Las Vegas, NV—ViewPoint Showroom marks its return as the sponsor of the Late Night Lounge (LNL) at Couture, held June 2-6 at the Wynn.   ViewPoint will be hosting three themed evenings at the Wynn Tower Suites Pool, Friday, June 3rd to Sunday, June 5^th, from 9:00 pm to 1:00 am.  ViewPoint was the first company to sponsor LNL in 2008, and will bring excitement and a renewed energy to this casual, entertaining end of the business day at the show.

“We want to offer retailers, exhibitors, and the media a relaxing and entertaining venue to unwind at the end of the day,” said ViewPoint president Jim DeMattei.

Friday night, June 3rd, LNL will highlight New Designers, with each brand occupying a cabana where attendees can informally and casually meet the artists.  Participating brands include: Pamela Froman Fine Jewelry, Irit Design and Aida Bergsen.



Saturday, June 4th is Femme Fatale night, highlighting two fierce female brands, MadStone and Hera, both new to Couture. Cabanas will offer Body Art, Lip Tattoos, Faux Eyelashes and Hair Extensions.  



Sunday, June 5th will have a “Time to Unwind” theme with Philip Stein watches. Cabana massages, reflexology and relaxation techniques echo Philip Stein’s Natural Frequency Technology benefits, including improved sleep and reduced stress.

New York, NY--Lazare Kaplan International Inc. (LKI), announced the expansion of its widely successful diamond app, The Lazare Diamond 4C’s, to the Android platform. Currently available for the iPhone, iPad and iPod Touch, this latest version includes all the original features and offers Android users the same benefits and experience.

“The diamond accounts for a large portion of the value of a diamond ring,” said Maurice Tempelsman, LKI chairman. “By understanding how diamonds are color-graded and how certain cuts affect its brilliance, sparkle and fire, consumers will make better informed purchases.”

Free to download in the Android Market, The Lazare Diamond 4C’s app provides users with an interactive and educational guide to purchasing the ideal diamond. The app is designed as a user-friendly tool for retailers, suppliers and consumers to help them better understand and realize the value and importance of the key characteristics of diamonds: Cut, Color, Clarity and Carat Weight.

The app is a hands-on tutorial, using interactive screens, videos and side-by-side comparisons. It’s easy-to-use, with simple language and illustrations, making this the ideal diamond guide. The Lazare Diamond 4C’s includes a geographic locator that lets users identify the closest Lazare Diamond retailer.

Separately, LKI has partnered with ESDN to develop and roll out its extensive on-line catalog to its retail partners. It will allow the retailers to showcase more Lazare Diamond inventory and jewelry than they otherwise would have in their stores, driving traffic and increasing brand recognition, says Marcee Feinberg, LKI vice president of marketing.

“With ESDN, LKI retailers can now automatically receive product updates and availability in real-time," says Steve Yeko, ESDN President and CEO. "Retailers can be online, displaying the LKI catalog on their sites in minutes."

Las Vegas, NV—Bill Boyajian, author of the just released book “Developing the Mind of A Leader,” will be autographing copies of his book at the Focus Business Management Institute booth at Luxury by JCK in Mandalay Bay.This is Boyajian’s first industry trade show signing event since the release of his new book.  Focus Management will provide free copies of the book, which Boyajian will sign and speak with attendees about the content. It outlines the key principles of leadership, the differences between being a leader and a manager, and the Six Cs of leadership.

“We are thrilled to have Bill at our booth and are pleased to be able to provide free copies for attendees to get signed,” says Don Greig, president and founder of Focus Business Management.

Geneva, Switzerland—Frédérique Constant has launched the Junior Ladies Collection, targeting young girls age 12-16 with a Swiss watch resembling the design of its Delight timepiece for women. Following the successful launch of its Junior Collection designed for boys, the new girls’ line has accessible positioning of price/quality ratio, and three youthful, feminine styles. One is pictured at the top of this page.

With a 26 mm diameter polished steel case, all three models are quartz movement and are available with a steel bracelet and a selection of colored satin straps. The case back of each Junior Ladies watch can be engraved with a personal message for any occasion: a birthday, bat mitzvah, communion, or any other event.

The new collection will be supported by a dedicated advertising campaign featuring 15-year-old French model Alessia Lenders, below, as its brand ambassador.