Articles and News
BRAND NEWS: DAMIANI’S NEW SHOP; J. LO WEARS VAHAN; JEWELERS’ MUTUAL REVAMPS PERSONAL INSURANCE; MORE March 07, 2012 (0 comments)
Damiani Opens Second Japanese Flagship
Osaka, Japan—Italian jewelry brand Damiani recently opened a new 1,076 square foot flagship boutique here, the second outpost in the city of Osaka and the 10th in the country. The new shop is located in the Umeda area, on the first floor of the Hilton Plaza West, near a Louis Vuitton shop. This is Damiani's second flagship store in Japan; the first is in the Ginza in Tokyo.
The inspiration for the architectural design of the boutique is a Mediterranean atmosphere; it has warm and intense shades of natural tones including bronze, gold, and copper, reminiscent of an Italian sunset.The project was devised and developed in-house by an all-Italian creative team, includingfurnishings designed and made in Italy. Osaka Umeda is the second Damiani shop using the new boutique concept; the first is thenewly reopened Montenapoleone boutique in Milan, Italy.
Group president and CEO Guido Damiani was present at the inauguration, along with many VIP guests, press,and local celebrities. The famous Japanese actress Yoshino Kimura was the guest of honor.
J. Lo Celebrates New TV Show in Vahan Jewelry
New York, NY--Jennifer Lopez wore Vahan’s golden Love Knot bracelet on her new hit show "Q'viva!" which aired Saturday on Univision.
Jennifer Lopez, above right, wears this bracelet from Vahan, below. It's visible on her right wrist.
Spectore Corp. Celebrates 30 Years in Contemporary Metals
Deerfield Beach, FL—Spectore Corporation introduced Gray Titanium to the jewelry industry 30 years ago when Edward Rosenberg, a third-generation jeweler, founder and CEO of Spectore Corporation first came across this refractory material in the late 1970's while working with master jewelers of the Royale College near London. Seeing how natural luminescent color could be captured in metal without pigment, he was immediately inspired to use this exciting medium to create jewelry in a range of wearable looks.
30 years later, Spectore and its in-house designer brand, Edward Mirell, require all new alloys they work with to be naturally biocompatible, extremely durable, versatile, and beautiful. The brand’s name is derived from the merging of Edward Rosenberg and Mirella Connor's names, friends and business partners since the company incorporated.
Edward Rosenberg received international recognition as the first designer and producer of consumer goods ever to be recognized by the International Titanium Association for advancements made in these unique materials. He also has received numerous design awards from multiple trade channels such as JCK, Centurion, MJSA, JA and many more.
Edward Mirell will be exhibiting at BaselWorld, Hall 2.0, Booth K26 and JCK Bayside Room Booth #B5401.
Edward Mirell now makes titanium jewelry in a rainbow of colors, such as these teal-colored earrings.
Jewelers’ Mutual Revamps Personal Insurance Program
Neenah, WI—Jewelers’ Mutual Insurance has given its personal jewelry insurance program a new name and a new look: Perfect Circle Jewelry Insurance, which makes the connection between your customers' jewelry and their special moments with the ones they love.
Perfect Circle offers these advantages for jewelers:
- You're in control of the relationship. With Perfect Circle Jewelry Insurance, customers use their own jeweler for repair or replacement service. Other insurers send customers away from you to jewelers in their network.
- Jewelers’ Mutual online and e-mailed care, cleaning, and safety tips drive customers back to their own jeweler for advice, care, service and new sales.
- Insurance is an important added value to the fine jewelry sale. Jewelers’ Mutual provides everything jewelers need to get started: a new guide to talk to customers about Perfect Circle Jewelry Insurance as the way to safeguard their special jewelry purchases and newly updated customer materials, including a new Perfect Circle brochure and application.
It’s easy for jewelers to make the new information readily available in-store, and customers also can visit PerfectCircleInsurance.com for a free, no-obligation insurance quote and apply online. For more information, contact a Perfect Circle Insurance sales representative at (800) 558-6411, extension 2118, or visit PerfectCircleInsurance.com/eJeweler.
Cartier’s Fantasy Panther on the Prowl Again
Paris, France—The latest in the series of fantasy videos starring the famous Cartier leopard is making the rounds. Apart from ad placement on sites like the Financial Times website, it’s going somewhat viral among both jewelry lovers and cat lovers alike, while the entire fantasy series starring the cat has been garnering kudos from digital marketing experts.
The famous Cartier leopard pops up on the Financial Times website and in the ad stalks his way across a frozen tundra, a golden wall, leaps a few cliffs and hitches a ride with an elephant.
It features a bit of action in the jeweler’s window overnight: after hours, a jeweled leopard magically comes to life and begins a fantasy journey through exotic lands, where it meets up with elephants, dragons, beautiful women, and, of course, various other pieces of Cartier jewelry that it either crawls through, jumps over, or uses to catch a ride. The jeweler’s famed bangle bracelets become a golden tunnel, while a golden dragon made up of an intricate necklace magically transforms to a pathway for the wandering cat.
The Centurion spotted the link recently on FT. Watch here.