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Brand News: Doves’ New Ad Campaign; Imagine Launches Platinum And Forevermark Product; More May 10, 2017 (0 comments)
Doves Taps Victoria’s Secret Model For New Ad Campaign And Video
Great Neck, NY—Doves’ Campaign 17/18 focuses on the “refined artistry” aesthetic of the Doves by Doron Paloma collection. Shot on location in the Hamptons at the tip of Long Island, the brand’s new advertisements emphasize the colored gemstones that have become Doves’ signature style, while also embracing the brand’s new diamond designs.
Kristina Peric, a model who has worked with Victoria’s Secret as one of its “angels,” is the face of the new Doves campaign. Doron Paloma, president and chief designer, says she perfectly portrays the Doves woman: strong, stylish, confident, and classy.
“We’re thrilled to share the next chapter of the Doves story with our retail partners and lovers of jewelry around the world. Our brand is focused, as always, on being ahead of the fashion curve, while staying true to the timeless elegance of the modern woman,” says Paloma.
Ahead of the Luxury and JCK shows, Doves has made a “Las Vegas Trailer” video that teases the new campaign. Click here or on the image below to watch.
In addition to the video, Doves will debut several brand new collections, new ads, and co-op material from the campaign in its salon, LUX 121, at Luxury and JCK Las Vegas. For more information and to make a show appointment, call 888-66-DOVES or e-mail info@dovesjewelry.com.
Imagine Bridal Launches New Platinum And Forevermark Petits Collections
Great Neck, NY—Imagine Bridal is introducing two major new collections at the upcoming Luxury by JCK Show, June 2-8 in Las Vegas. The Platinum Collection will make its debut at the show, and the Forevermark Petits Collection, which premiered at the Forevermark Forum in Boca Raton, FL in March will be introduced to the full industry audience.
The Platinum Collection offers price points starting at $850 MSRP and includes both engagement rings and wedding bands designed to capitalize on the popularity of the collection’s namesake metal. The Forevermark Petits Collection, with price points starting at $775, features the Forevermark stamp laser-inscribed in the shank of each ring.
Both collections underscore the manufacturer’s focus on providing retailers with a broad range of affordable, stylish settings. “We are always looking for ways to offer new and better products and greater selection in design and price. Today’s consumer is a moving target and we want to help our retailers keep pace,” explains Brian Hakimian, president of Imagine Bridal.
In addition to launching the two new collections, Imagine Bridal will be offering $5,000 off their show order to any retailer who makes an appointment or visits the company’s booth. Details will be provided at the Imagine Bridal Booth Salon Lux 117. For more information visit imaginebridal.com.
Platinum round split prong comfort fit anniversary band, suggested retail $1100.
Carelle To Debut 'Brushstrokes' Collection At Couture
New York, NY—Carelle will unveil Brushstrokes, a modern art-inspired collection, at Couture in Las Vegas, June 1 - 5, 2017 at the Wynn Hotel and Resort.
Carelle derives its inspiration from the architecture and energetic soul of New York City. This season, Carelle tapped the vibrant modern art scene and the genius of icons such as Roy Lichtenstein and Tom Wesselmann as the inspiration behind the Brushstrokes Collection. Evocative of the fluidity of a painter's brush, the abstract-design collection is handcrafted in 18k satin-finished yellow gold with white diamond pavé. In a nod to the art world that inspired it, each piece within the collection is numbered rather than named, like brush numbers in an artist's set, and invites the wearer to mix and layer the pieces. All are made in New York City from responsibly sourced gold and diamonds. Retail prices in the Brushstrokes Collection range from $595 to $7,150.
Brushstroke Nº 62 Necklace has a painterly swoosh of 18k gold and 0.95 ct GH-VS diamonds. Retail, $5790
Brushstroke Nº 11 Ring Set, left, has three individual abstract 18k yellow gold bands. Retail, $1785. Nº 22 Ring Set, right, adds 1.05 ctw GH-VS pavé diamonds. Retail, $7150.
Pandora's U.S. Sales Drop 10%
Copenhagen, Denmark--Danish beadmaker Pandora reported its U.S. sales declined 10% in local currency (7% when adjusted for exchange) for the first quarter of 2017. This is the second straight down quarter for the company's U.S. sales. Pandora executives blamed a tough retail environment here--especially in malls--in the United States, where consumers are conditioned to promotional pricing and often leave if there is no discount, as well as too few new introductions for Valentine's Day.
The brand has been aggressive about closing multibrand accounts in the United States (600 just in Q4 2016), shifting its emphasis to concept stores. Still, the current retail environment is likely to persist for some time, CEO Anders Colding Friis said in a conference call earlier this week.