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Brand News: Fire And Ice To Deliver Ongoing Seminar In Vegas; PerfectFit Receives Design Patent May 09, 2018 (0 comments)


Fire And Ice To Deliver Ongoing Seminars All Day Saturday At JCK Show

New York, NY—Fire and Ice Diamonds will be hosting a special seminar series, 'The Magic Bullet': 30 Minutes That Will Change The Way You Think About Your Diamond Business, on Saturday, June 2, during the JCK Show in Las Vegas. The 30-minute sessions will take place every hour on the hour throughout the entire day, from 9am-6pm in Shellseekers A meeting room in the Mandalay Bay (near AGTA). Q&A and discussion will follow each presentation.

The sessions will feature insightful, data-driven information for any retailers interested in attracting new customers, increasing margins, and driving profitable diamond sales. All retailers, not just Fire and Ice dealers, are invited to attend. Attendance is free but space is limited; retailers are encouraged to sign up here.

Featured speakers are Todd Hartley and Bart Marks. Hartley is the CEO of WireBuzz and has led digital marketing initiatives for seven of the largest nationally syndicated talk shows, Home Depot, 23andMe, the Mayo Clinic and Justin Timberlake. Todd has won multiple awards for his video marketing campaigns, including Telly's and W3 Awards.

Marks is the founder and president of Fire and Ice diamonds. He has an extensive retail and wholesale background, as a manager, sales supervisor, and CEO of Rogers Jewelry Co.; executive vice president for Shreve and Co. in San Francisco; and vice president of marketing and vice president of brand development for Hearts On Fire. 

"Bart was instrumental in the success of Hearts On Fire," says Fire and Ice founder Glenn Rothman.

The Fire and Ice brand is proven to face up bigger, brighter, and whiter, even compared to other Excellent and Ideal cut diamonds, says the company. This is the brand’s first time exhibiting at the Luxury and JCK shows, in booth #Lux 606.


Just Perfect MSP Granted Patent For ‘Perfect Fit’ Technology

New York, NY—Just Perfect MSP has been awarded a U.S. patent for their engineering and design concept Perfect Fit, which prevents today’s larger and more top-heavy rings from falling to the side of the finger because of the additional weight of the design.

“We are thrilled that the Patent and Trademark office saw the uniqueness and value of our concept”, said Edward Zylka, president of Just Perfect MSP.

He was inspired to create the idea after noticing a number of celebrity engagement rings rarely sat upright in magazine photos. Further research by Zylka (and underscored by studies from “The Knot” and other bridal publications) pointed to the fact that today’s engagement rings continue to get larger.

“With the popularity of halo styling, larger diamonds, and colored gemstone centers, the phenomenon of the ill-fitting ring appeared to be a challenge worth addressing from a design and engineering perspective,” observes Zylka.

The Perfect Fit design patent keeps engagement rings and other top-heavy rings sitting upright on the finger.

The resulting Perfect Fit, is a trademarked, and now patented, ergonomically engineered design that is technologically sculpted into the ring’s profile, ensuring that the ring is comfortable and that the center stones remain on top of the finger. Additionally, the patented concept adds a touch more weight to the bottom of the shank to help balance the top.

Perfect Fit technology is available across a variety of the company’s ring offerings, from engagement rings to wedding bands, anniversary rings, and fashion rings. Further, because Just Perfect MSP specializes in customization, retail orders are delivered in a wide variety of metals, diamond qualities and colors, and colored gemstone combinations, all within 5 business days.

See Perfect Fit at the JCK Las Vegas Show, at the Just Perfect MSP booth (Bayview/Bridal 61036). Retailers wishing more information or wanting to make a show appointment should call (877) 201-0005 and speak to Donna Karnicki.


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