Articles and News
Brand News: Forevermark Brings NFL Great Terry Bradshaw To AGS; Apple Watch Sells Out; More April 29, 2015 (0 comments)
New Orleans, LA—Football legend and Hall of Fame quarterback Terry Bradshaw (photo, right) presented the opening keynote address at last week’s American Gem Socity Conclave. Forevermark sponsored the event.
During his opening remarks, Forevermark US President Charles Stanley (below) stated the need to drive change within the industry, saying, “To be our best we need to continually think in a new ways, and find the courage to change the way we operate. There are big shifts happening in our consumers that if we ignore, we shall become irrelevant and will lose sales.” Stanley later presented the “Global Diamond Insight Report,” addressing the trends influencing global demand for diamonds, with an emphasis on US consumers.
That evening, Forevermark also had a strong presence on the runway of the 2015 Jewelers of America Fashion Show. Models donned pieces from Forevermark manufacturers Leo Schachter, Natalie K, and Premiere Gem, including a ring featuring a Forevermark Exceptional Diamond. Pieces included:
- Forevermark by Leo Schachter necklace with 5.43 ct pear diamond set in 18k white gold
- Forevermark by LVE chandelier earrings with round brilliant Forevermark diamonds set in 18k white gold
- Forevermark by Natalie K three row bracelet with round brilliant Forevermark diamonds set in 18k White Gold
- Forevermark Natalie K mixed fancy shape ring with marquise and pear Forevermark diamonds set in 18k rose gold
- Forevermark by Natalie K diamond line bracelet set in 18k White Gold
- Forevermark by Premier Gem ring with 10.67 ct fancy yellow radiant Forevermark Exceptional Diamond set in platinum
The Forevermark model adorned with diamonds during the JA Fashion Show at AGS Conclave last week.
Frederique Constant Supports Variety's Power Of Women Luncheon In New York
New York, NY—Watchmaker Frederique Constant supported the recent Variety “Power of Women” luncheon in at Cipriani Midtown on April 24. The event honored the entertainment industry's most philanthropic women who, through their humanitarian efforts, have made a significant difference to their chosen causes.
The honorees include three-time Emmy- and three-time Tony Award winning actress Glenn Close (for her work with Bring Change2Mind), two-time Golden Globe winning actresses Lena Dunham (Girls Educational & Mentoring Services – GEMS), (Emmy-, Grammy-, Oscar-, and Tony-award winning actress Whoopi Goldberg (Figure Skating in Harlem), Academy Award-winning actress Rachel Weisz (The Opportunity Network) and TV and social media icon and entrepreneur Kim Kardashian West (Children's Hospital Los Angeles).
Frédérique Constant, with a legacy of supporting children’s and women’s charities, presented each winner with a special congratulatory timepiece. Variety also auctioned off two additional luxury models from the Frederique Constant Ladies Automatic collection; proceeds were donated to the five participating charities named above on behalf of all event guests.
Frederique Constant CEO Peter Stas said, "We are proud to support Variety's Power of Women events. The passion that Variety has to continually recognize the extraordinary achievements and leadership of women in entertainment and making "Power of Women" a biannual event in New York and LA is definitively helping all those foundations to get awareness. It will for sure improve the well being of many under privileged persons. Frederique Constant is happy to be able to help to make a difference."
Apple Watch Sellout Rivals Lilly At Target Mayhem
Cupertino, CA—More proof that when something has an allure of scarcity, consumers want it that much more: both the Apple Watch and the Lilly Pulitzer collection for Target were instant sellouts. The Apple watch went on sale April 24, and according to reports, all models in the United States sold out within 24 hours. This article explains why luxury jewelers need to keep an eye on the watch’s sales.
“Although nobody believes the watch was really out of stock, the brand is becoming especially adept at maintaining the illusion of scarcity. Already, Apple has sold more watches in 24 hours than Android has in an entire year,” said Scott Galloway, president of L2 Thinktank, which tracks digital marketing in the luxury market. “The Apple Watch is a wrist-size iPhone, meaning no other digital wristband has a chance,” he added.
The Target collaboration with Palm Beach-inspired brand Lilly Pulitzer, meanwhile, sold out within 10 minutes of stores’ opening, with shoppers waiting in lines 500 deep for hours until the doors opened. The Target website crashed almost as soon as the items went on sale in the wee hours of April 19.
Gabriella Forte, Fashion Industry Veteran, To Helm David Yurman
New York, NY--David Yurman has tapped Gabriella Forte, a veteran of such top fashion brands as Dolce & Gabbana, Calvin Klein, and Giorgio Armani, as its new CEO, effective immediately. Forte, already a member of the company's board of directors, takes the reins from David Yurman who stepped in as acting CEO upon the 2014 resignation of former CEO Glenn Senk. Read more here.
New Pandora Video Taps Heartstrings
Copenhagen, Denmark--If there's any more need for proof of the power of smell and touch, Pandora's new Mother's Day video has it. In a YouTube release that went viral (more than 25 million views), the Danish bead brand shows a group of blindfolded kids successfully picking their own mom out of a lineup using only sense of smell and touch. The moms, of course, are all wearing plenty of Pandora. Click here to watch.
Separately, the brand also launched its U.S. direct-to-consumer e-commerce site last week.