Articles and News
BRAND NEWS: FOREVERMARK’S PARTNER FORUM TO SHAPE FUTURE OF INDUSTRY, PALLADIUM GOES GATSBY, MORE March 26, 2013 (0 comments)
“Shape The Future of The Industry” Theme of 2nd Forevermark Partner Forum
Orlando, FL—Forevermark last week hosted its second annual Forevermark Partner Forum at the Ritz-Carlton Orlando, Grande Lakes.
105 Forevermark jewelers and all Forevermark manufacturers and diamantaires were in attendance.
In his opening presentation, Forevermark CEO Stephen Lussier introduced the Forum theme, which was shaping the future of the diamond industry.
“As De Beers reflects on 125 years of leadership in the diamond industry, we believe Forevermark is the fundamental element to maintain the diamond dream and drive value. We’ve designed Forevermark in a way that requires partnership to succeed. Collectively, with our retailers, diamantaires and manufacturers, we can shape the future,” he said.
Forevermark’s U.S. president, Charles Stanley, added, “One of the most useful aspects of our Forum is [for] retailers to get to know their fellow partners, meet the Forevermark team, build relationships, and share ideas.”
The De Beers group is committed to Forevermark, he said, emphasizing the opportunity to create a stronger, more profitable, and growing diamond category.
“We are here to shape the future of Forevermark.”
During the presentations, Forevermark announced the continuation of its television advertising, revealing a new cut of its trademarked The Center of My Universe commercial. The commercial focuses on a younger bridal target and will begin running on national cable television stations in mid-April.
The brand also announced plans to create a Forevermark Leadership Council, featuring select Forevermark jewelers and suppliers from across the country. Finally, Forevermark diamantaires and manufacturers showcased their latest offerings in a three-day supplier exhibition, one day longer than last year’s Forum.
The event opened March 18 with a cocktail welcome reception, followed by two days of in-depth seminars on marketing and public relations, media, best practices, and responsible sourcing. Partnership services were provided by Forevermark staff members in marketing, public relations, training and sales, and merchandising/assortment planning. Experts from the Forevermark Diamond Institute were on hand to discuss pipeline integrity and the Forevermark inscription and grading process. Jewelers were encouraged to attend round-table discussions led by Forevermark jeweler partners to share best practices.
On March 19, attendees celebrated the 125th anniversary of the De Beers group of companies with a “White Dinner Party,” featuring a special appearance by The Center of My Universe commercial actress Paige Spara, and culminating with a fireworks display.
Palladium "Charleston Collection" Inspired by Gatsby-eque Roaring Twenties
Los Angeles, CA—Art deco inspiration in the air this season as director Baz Luhrman prepares to release his highly anticipated film version of F. Scott Fitzgerald’s The Great Gatsby, featuring Carey Mullligan as Daisy Buchanan and Leonardo DiCaprio as Gatsby.
The film also features Ilsa Fisher as Myrtle Wilson, Gemma Ward as Catherine Wilson, and Tobey Maguire as Nick Carraway.
The age of bathtub gin, jazz, and the “flapper girl” coincides with the same period palladium was first mined for use in fine jewelry. It seems fitting to pay tribute to those days now, while Art Deco is the hot theme in fashion, and excitement is high for the upcoming release of The Great Gatsby.
The Art Deco era was the first time the jewelry industry combined design craftsmanship with the modern technologies that hallmarked the new industrial era. Similarly, the pieces of the palladium “Charleston Collection” were crafted using cutting-edge techniques that make the most of the advantages of palladium alloy. Its strength, light weight, durability, and the melting point differential of palladium enables designers to craft pieces with fluid movements or geometric shapes, intricate design work, and advanced applications.
The Charleston Collection of 1920s-inspired palladium jewelry.
Designers in the collection include: Pamela Froman, with a cuff reminiscent of the intricate jewelry designs of the 1920s; Jacob & Co., who designed a necklace inspired by the long, body-grazing strands of beads and jewels used in the era; Paul Klecka, with an elongated statement ring that pays homage to the geometric shapes of art deco architecture; Dawn Muscio, who salutes the debonair man of the 1920s with a neckpiece inspired by the bowties of the time; Green Lake Jewelry Works whose necklace incorporates the fringe and teardrop shapes used in ‘20s design, and Tony Rodrigues, whose cufflinks add the finishing touch to any tuxedo.