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Brand News From Doves, Rahaminov, Tara Pearls, Sethi Couture, Stuller, Victoria Tse, More May 21, 2014 (0 comments)

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Doves Announces Las Vegas Celebrity Experience

Great Neck, NY—Doves by Doron Paloma will debut its Vegas Celebrity Experience event at the Luxury and JCK shows. Retailers who visit the Doves booth (LUX #121 at Mandalay Bay) can have an interactive, red carpet inspired experience while viewing Doves’ newest collections.

The jeweler also is offering a $35 American Express gift card to any retailer who makes an appointment, with no purchase necessary.

Doves, in a new larger booth, will debut its newest collections, Amazonite and St. Tropez, along with new styles from its best-selling Viola and Ivory Sky lines, as well as a heavily expanded diamond fashion line.

“We’re excited to share our trend-setting collections with retailers, and debut an interactive experience that puts them right on the ‘red carpet’,” says Doron Paloma Hakimian, president and chief designer of Doves by Doron Paloma. 

Retailers can make their appointment at www.dovesjewelry.com/appointment, or by calling 888-66-DOVES.

 

Warren Buffett Sells Tara Pearls At Berkshire Hathaway Event

Omaha, NE—For the past four years, famed financier Warren Buffett has taken his turn behind the sales counter at Borsheims during Berkshire Hathaway's annual shareholder meeting weekend. Customers love to be waited on by him, as much for his charming personality—Buffett does have natural sales ability—as for his famous "Crazy Warren" prices, which offer a discount on top of the special Berkshire Hathaway shareholder discounts on Borsheims Shopping Day. This year, Buffett even was in on the secret for one of his shareholders to propose to his girlfriend at the diamond counter.

But Buffett's sales acumen isn't limited to diamonds. The Luxury Salon at Borsheims is a special stationed-off area of the store where shareholders can view one of a kind jewelry during the event, and Buffett spent some time selling Tara pearls there. Click here to watch a video of Buffett in action at the pearl counter.

Left to right, above: Borsheims’ CEO Karen Goracke, Akash Sethi of Tara Pearls, and Warren Buffett. Below, the Tara Pearls counter during Berkshire Hathaway Shareholders Shopping Day.

 

Rahaminov To Unveil Special Collection Of Exquisite And Rare Jewels In Las Vegas                       

Los Angeles, CA—Rahaminov Diamonds, announces the unveiling of a special exquisite and rare jewels collection, booth LUX 921 at Luxury and JCK, May 27-June 2 at Mandalay Bay in Las Vegas.  One of the most tantalizing and rare diamonds named the “Vivid Ocean”, the “Golden Majesty” features a cut so brilliant that the company says all who see it will be dazzled, and another piece named the “One Hundred” bracelet is a unique collection of fancy colored diamonds. These are only a few of the new pieces that making a debut at the show.

The inspiration behind this unveiling, its development, and launch is “The Ultimate in Luxury and Style.” With the brand’s new face and now the new release of its special jewels, Rahaminov Diamonds is in full production gearing up for this upcoming show. “Jewelry of this caliber is so impressive even to our standards, we take pride in all of our new pieces” says Tamara Rahaminov Goldfiner, designer of Rahaminov Diamonds.

 

Sethi Couture Redefines Its Brand Messaging To Reflect The Special Moments of Every Day

San Francisco, CA—Sethi Couture announces the launch of its new brand manifesto. Known for delicate and vintage-inspired designs using natural color diamonds and unique cuts such as rose, old mine and briolette, both designer Pratima Sethi and creative director Prerna Sethi wanted to redefine their brand's story to have a stronger emotional connection with the consumer.

"We have always been focused on product and designing for the spring and fall buying seasons. We wanted to share not only our designs, but bring to consumers our basic point of view on everyday life and how it inspires us," explains Prerna Sethi.

Sethi Couture's refreshed brand message features the tagline, "Elevate the Everyday." This tagline will be used throughout Sethi Couture’s marketing activities, including a new website, packaging, and consumer advertising.

Prerna describes the philosophy behind Sethi Couture: "We have discovered that life's simple yet significant pleasures bring a sense of fulfillment, whether it is sipping a cup of afternoon tea, enjoying lunch on one's wedding china, or reveling in the details of a landscape during an evening stroll." 

Pratima explains, "We believe that jewelry embraces this same philosophy. A simple, yet significant luxury in one's wardrobe, jewelry is meant to be celebrated and worn, not tucked away in a box. Each of our designs is purposefully imagined with the intention of elevating everyday life while embodying heirloom-quality that can be cherished and passed down for generations to come."

Sethi Couture’s booths in Las Vegas are Salon 600 at the Couture Show and LUX607 at Luxury/JCK.

 

The Knot, WR Cobb, and LearLabs To Demo Customer Lead-Retrieval System at JCK

East Providence, RI—WR Cobb Online and LearLabs, creator of the LearLite 3.0 tool, have partnered together to bring the LearLite 3.0 to the jewelry industry. Through a special program with The Knot Wedding Network, jewelers can experience the system firsthand in Las Vegas. The “Bling Cam,” using the LearLite system, will be featured at The Knot’s booth throughout the JCK Show.

The feature will emulate an entertainment feature known as a “ring-cam” or “mani-cam,” made popular in recent years by Hollywood red carpet events. The camera setup allows the user to show their personal rings, jewelry, and accessories, engaging audience participants in a fun and interactive way.

Currently being used by jewelers across the United States, the LearLite system provides versatile lead-retrieval solutions for independent jewelers, with the vision of turning shoppers into customers, while giving retailers the ability to collect shoppers’ highly valuable contact information. WR Cobb’s Jay Gerber says, “The LearLite system is significant for giving shoppers the ability to take pictures of products they’re interested in and then share them with their influencers.”

With the “Bling Cam” setup, the images and live feed from the LearLite tool will be displayed on a TV monitor, just above the podium for show browsers to see and understand how the system works.

LearLite 3.0 offers the ability to take remarkable photos of jewelry, and automatically send them to customers' inboxes, along with the store’s contact information, which enhances the customer's shopping experience and also allows retailers to capture shopper information as they browse. This, say the partners, is a crucial advantage to a retailer’s marketing efforts in this mobile era.

WR Cobb Online, developers of e-commerce solutions, and specialized diamond configurator platforms for independent retailers, is the exclusive distributor of LearLite 3.0. WR Cobb Online will enable LearLite to reach the vast network of retailers using the Cobb e-commerce platform.

LearLabs Founder and President Derek Thomas, states, “I was just a small, veteran-owned business/entrepreneur with a passion to develop this product, and Cobb has brought it into the spotlight. I’m simply excited to work with the amazing trade show team at The Knot and look forward to seeing the system used in this unique way during JCK.” 

 

Stuller, Inc. Releases New Band Catalog

Lafayette, LA—Stuller announces the launch of Bands 2014-2015, the first of several new catalogs coming out this year from the company. The 120-page book gives jewelers the most comprehensive wedding, eternity and anniversary band selection in the industry.

Danny Clark, Stuller president and COO, says, “Industry wide, we are known for our high quality bands and the greatest breadth and depth available to the retail jeweler.”

Featuring easy navigation, and both new and expanded product selections, this catalog offers:

The book can be used on the sales floor, at the bench, or in conjunction with Stuller's new wedding band Quick Shop. For up-to-date pricing or to browse Stuller's selection online, visit www.stuller.com.

 

Jewelers Mutual Recognizes Top Agents

Neenah, WI—Jewelers Mutual Insurance Company recognized its top agencies for their expertise in jewelers block insurance during its annual National Sales Conference. Agencies were named to the President's Club and Centerstone Circle in recognition of their efforts to serve Jewelers Mutual policyholders.

CEO Darwin Copeman said, "Our agent partners play a key role in serving and protecting our policyholders. They are skilled in minimizing risk, assessing coverage needs, and, when the unthinkable happens, our policyholders count on them for advice and support as they recover from a loss. They are vital to our business."

Agents recognized in the President's Club were:

Agents recognized in the Centerstone Circle were:

To find a Jewelers Mutual agent in your area or speak with a Jewelers Mutual representative, call (800) 558-6411 or email YourInsuranceExpert@jminsure.com

 

Ritmo Mundo Supports LA Charity Events

Los Angeles, CA—For 12 years, watchmaker Ritmo Mundo has participated in important causes in both its local community and globally.

On May 2, Ritmo Mundo joined forces with Nancy Davis and her Race to Erase Foundation to raise funds and awareness of Multiple Sclerosis. Rock legend Steven Tyler entertained the 1000+ celebrity and VIP guests at the 21st annual gala.  

The Race to Erase MS was founded by Los Angeles philanthropist Nancy Davis in 1993 after she was diagnosed with multiple sclerosis. "When we started 21 years ago, there was nothing. Today there are nine drugs on the market. There are so many types of MS; some that are curable and others that are harder, but we’re in a really different place now. I keep getting all these letters from people whose lives have changed, and it’s such a crazy, awesome feeling. It keeps me wanting to do this even though it’s chaotic," Davis said.

Separately, on May 12, Ritmo Mundo was part of the Los Angeles Entertainment and Sports Commission’s 15th annual golf event honoring LA Lakers legend James Worthy. Founded in 1995, the mission of the Los Angeles Sports & Entertainment Commission (LASEC) is to seek, host, promote, and retain major sporting and entertainment events that positively impact the local economy. Worthy received this year’s Ambassador Award of Excellence, established to recognize and honor the individual who best exemplifies the highest qualities of outstanding achievement in his or her field and, through this work, projects a positive image for the City of Los Angeles.

 

Victoria Tse Launches V.Tse In Las Vegas

Pasadena, CA—Victoria Tse announces the launch of, V.Tse, a branded design house and manufacturer of precious jewelry collections. The premiere line is set to debut at Elite Enclave during JCK Las Vegas, May 27–June 2. Tse is founder, CEO, and creative director.

The company is comprised of a team of more than 40 jewelry artisans. Tse herself was co-founder and former chief operating officer of the Christian Tse Corporation, and for nearly two decades, instrumental in building the award-winning diamond and gemstone company into one of the industry’s leading luxury brands by forming strategic alliances with top retail partners, and international auction houses.

The Sphene ring, left, and a necklace and earring set from V.Tse.

“This is a whole new brand and journey for me,” says Victoria, ”V.Tse is focused on creating classic, beautifully crafted jewelry featuring whimsical and lurid color palettes in lots of purples, yellows, and blues.”

The V.Tse collection is designed and crafted in Pasadena, CA, and features colorful precious and semi-precious gemstones with diamond accents in platinum and 18K yellow, white, and rose gold. The collection includes necklaces, rings, bracelets, and earrings retailing from $5,000 to more than $25,000.

The V.Tse website and marketing campaigns are set to launch in the fall of 2014, and goods will be available for purchase at select luxury retailers in the summer season 2014.

 

Joshua J Welcomes Jerry Fehr

Kansas City, MO—Jerry Fehr has joined Joshua J as the company's new director of sales for the southern states. He will be covering Oklahoma, Texas, Louisiana, Mississippi, Arkansas, Tennessee, Alabama, Georgia, North and South Carolina, and Florida. Fehr brings more than 30 years of experience in the jewelry business and strong relationships with luxury retailers.

“I was presented with and accepted an opportunity, at this stage of my career, to work with one of the premier forces in the jewelry industry today, Joshua J. Fine Jewelry. Working with Joshua J is a fantastic opportunity for my retail friends to experience all that Joshua J has to offer, such as beautiful natural diamonds of exceptional cut and color, along with the finest bridal and high-fashion jewelry,” Fehr said in a statement.

Glenn Douglass, who formerly handled that territory, remains with the company to work behind the scenes with Josh. To contact Fehr, call (913) 707-7597 or email JSFEHR@aol.com.

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