Articles and News
Brand News From Forevermark, Sienna, Uneek By Benjamin Javaheri, Jack Kelege, More April 23, 2014 (0 comments)
Forevermark Sponsors Keynote Speaker, Seminar At AGS Conclave
San Diego, CA—Forevermark sponsored the opening keynote address and a special seminar on synthetic diamonds yesterday at the American Gem Society’s 2014 Conclave here. The opening luncheon keynote address was given by former LA Lakers star Earvin “Magic” Johnson (left), and the seminar was titled “Undisclosed Synthetics: What You Need to Know.”
Forevermark US president Charles Stanley introduced Johnson during the opening luncheon. Johnson shared his expertise on business, philanthropy, and leadership during his speech, “The Magic of Winning.”
In the seminar “Undisclosed Synthetics: What You Need to Know,” Dr. Philip Martineau, senior manager (physics) at De Beers Technologies UK, discussed the growing concern in the industry about synthetic diamond detection.
“Forevermark builds value by inspiring consumers with diamonds they can be proud to own and I am pleased that this has partly been achieved by harnessing the curiosity and imagination of our scientists and engineers,” said Martineau. The brand also produced the equipment used to ensure that every Forevermark diamond is untreated, natural and consistently graded, he added.
Forevermark product was also seen at AGS during the Jewelers of America Fashion Show Wednesday night.
Sienna & Co. Introduces Modern Bridal With a Twist on Classic Silhouettes
New York, NY—Sienna & Co., collaboration between Nader Kash International and David Rovinsky LLC, presents Sienna Bridal, an Americna-made luxury bridal collection that offers modern twists on the classic bridal silhouettes, with a focus on clean design and immaculate craftsmanship. The 30-piece collection was developed over months of extensive research with some of the top retailers in the country. After interviewing owners and sales staff, Nader Kash and David Rovinsky realized that there was no collection on the market that offered clean-styled, top-quality bridal with a modern sensibility. The Sienna & Co. line is unbranded, to allow retailers the option to brand the mounting as their own “in-house” collection.
Three rings from the Sienna collection in white and rose gold with varying size and shape centers, all unbranded for a retailer to sell as private label.
The line focuses on design that is classic but with unique elements like rose gold, multi-row pavé, graduated diamond bands, and other subtle details. “The collection is based off the idea of a diamond floating on the finger,” said Rovinsky, “We wanted delicate settings that were as low as possible with as little metal as possible.” To achieve the look, Kash and Rovinsky had to be able to control all elements of production. “We chose an American manufacturer. We believe in American ingenuity and we knew that working in the United States would help us achieve our design goals and provide us with quick manufacturing times, which is a plus for our customers and the end consumer,” says Kash.
Together, Kash and Rovinsky bring a combined 30 years of industry experience. Rovinsky began working for his family retail business before launching his own retail stores and a healthy wholesale business under the name David Rovinsky LLC, which focuses on value-driven diamond jewelry programs and fancy color diamond Jewelry. Nader Kash International is a New York-based diamond house specializing in GIA fancy shape loose diamonds with exceptional makes.
Sienna's "Verona" ring.
Uneek by Benjamin Javaheri Debuts New Silhouette Collection in Martha Stewart Weddings
New York, NY—Uneek by Benjamin Javaheri will debut its new Silhouette bridal collection with an ad campaign in the Spring 2014 issue of Martha Stewart Weddings magazine.
The new Silhouette Collection joins Uneek's extensive offering of bridal jewelry. Set in platinum, the SIlhouette aesthetic echoes the curves of a woman in the fluid waves of each ring's shank. Pricing begins at $1,995 and center stones may vary based on the customer's preference.
Dedicated ad creative (above) will feature signature pieces from the Silhouette Collection, the opportunity for authorized retail partner tagging, and the support of the Platinum Guild International.
"After years of designing fine bridal collections, I am especially proud of the Silhouette Collection. This is 'the one' I've been cultivating for some time," says company president Benjamin Javaheri.
The entire collection of approximately 20 styles will be fully launched to the trade in Las Vegas at Luxury by JCK in May.
Jack Kelege Launches “Forever In Love” National Ad Campaign
Los Angeles, CA—Jack Kelége & Company is launching its new Forever in Love national advertising and marketing campaign in 2014, according to president and CEO Jack Kelége. The jewelry designer is debuting a series of engaging new print, video, and digital ads, featuring a bride-to-be adorned in Jack Kelége diamond creations.
The campaign will commence in jewelry trade and select luxury consumer lifestyle magazines in May, prior to the annual LUXURY and JCK Las Vegas Jewelry Shows, and continue in these publications throughout the year.
This comprehensive national marketing and advertising campaign, focused on the true emotion of falling in love, getting engaged, and being “forever in love,” is designed to provide fresh content, stunning visuals, co-op opportunities, and overall support to help each Jack Kelége retailer bring more customers into their stores.
For information, email: info@jackkelege.com.
Jack Kelege ring features 0.75 ct. white diamonds, 0.34 ct. pink diamonds, and a two-carat center. Price on request.
Jewelers Mutual and Ivanka Trump Fine Jewelry Partner For Jewelry Giveaway
Neenah, WI—In honor of the significance jewelry plays in recognizing moms, Jewelers Mutual and its Perfect Circle Jewelry Insurance brand present the “Rock Mom’s World” Mother’s Day sweepstakes, in partnership with Ivanka Trump Fine Jewelry.
Starting Monday, April 21, participants can enter for a chance to win a pair of 18k rose gold, diamond and rock crystal drop earrings from Ivanka Trump Fine Jewelry, valued at $1,100. Participants are asked to “Like” Perfect Circle Jewelry Insurance on Facebook, plus share the sweepstakes with friends to earn extra entries. The winner will be randomly selected May 2 at 12:00 p.m. CDT.
These Ivanka Trump earrings are the prize in the Jewelers Mutual contest.
“This is the time to let Mom know how much she is loved and appreciated. What better way to do that than to thoughtfully select a piece of jewelry,” said Trina Woldt, chief marketing officer of Personal Lines at Jewelers Mutual. “Our jeweler partners are so fortunate to be able to share in their customers’ special moments when they select a precious piece of jewelry. We share the passion for jewelry, and the protection from loss is at the heart of what we do.”
According to a Jewelers Mutual’s survey, more than 60% of respondents said they want to pass along their jewelry and the memories they represent to their children. “The jewelry industry, including Jewelers Mutual, understands that jewelry is more than an accessory. It’s a symbol of the emotional connections we share with the ones we love,” said Woldt. “We value the importance of protecting sentimental pieces, especially for future generations.”
Jewelers Mutual sends its Perfect Circle customers back to their preferred jeweler for regular cleanings, inspections, and value reassessments, in addition to claim-related repair and replacement work if jewelry becomes lost, stolen or damaged.
New Ethically Responsible Bridal Line To Debut At Couture
Santa Rosa, CA—Award-winning “indie” bridal jewelry designer Jennifer Dawes will debut her new Etruscan line at Couture next month. The Etruscan line is a modern classic bridal collection combining artisanal design and guaranteed conflict-free diamonds and precious metals. The collection pairs Dawes’ finely honed “indie” style with a classic appeal to attract a more traditional clientele. All diamonds in it come with a traceable history.
“This is a collaboration with reliable, ethical diamond partners,” says Dawes. “Protecting mine-to-market transparency is something I am passionate about.”
Whether they come from companies specializing in “storied” diamonds or through Dawes’ unique partnership with diamond cutter Lewis “Lazer” Wolf, each stone used in the Etruscan line is either repurposed, hand-selected by Lazer himself, or from documented mines.
The Etruscan designs use cushion cuts, marquis, and other classic shapes in the one- to two-carat range. “This is my way to talk to alternative and classic brides, to extend my brand and philosophy into new markets.”
Two stacks of rings from Jennifer Dawes' new Etruscan bridal collection.
Dawes says the line will debut this spring at I. Gorman in Washington, D.C.; Curate Gifts in New Jersey; Fire Opal in Massachusetts; and Packouz Jewelers in Portland, OR. The collection also will be available for purchase online beginning in May.