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Brand News From Gumuchian, Frederic Sage, Forevermark, And Precision Set May 14, 2014 (0 comments)


New “B” By Gumuchian Collection Created To Benefit Bees In The Ecosystem

New York, NY—Gumuchian announces a new apis-inspired collection (earrings, left) to debut in Las Vegas at the JCK show. The new collection was created in support of the declining honeybee population that is affecting plant life and food supply worldwide. A portion of the proceeds from the sale of the collection—aptly named “B”—will be donated to the non-profit,, which supports urban beekeeping and home gardens.

According to recent studies, including those by the U.S. Department of Agriculture, one in every three bites of food consumed in the United States is either directly or indirectly affected by bee pollination, which is facing serious decline due to environmental factors.

“I have never been afraid of bees. I think they’re wonderful,” says Patricia Gumuchian, who was inspired to design the collection after reading numerous articles about the effects that a declining honeybee population would have on the environment and food supply.

“I look around our office of women and think about the worker bees—who are the female bees—and how valuable they are to our livelihood. Our family gatherings and holidays largely center on all types of foods. What would happen if these things just went away? The effects could be detrimental. We need to change what’s going on,”

The suite itself will be offered in 18k gold and includes link and cuff bracelets, earrings, pendants, rings, and five different bee-related charms.

“Many of our collections are inspired by nature,” says Myriam Gumuchian, vice president of sales, “but this aspect of nature didn’t just inspire the designs, it also inspired us to be part of something bigger. A productive hive consists of successful teamwork, which we demonstrate daily in our New York office. The ‘B’ collection represents our appreciation of these remarkable creatures and our goal is to bring awareness to this growing problem. If honeybees continue to decline at the rate they are, we are all in big trouble.”

The “B” collection by Gumuchian will be available at booth P-23 in the Prestige Promenade at the JCK show. For more information about urban beekeeping, visit For an appointment, call (212) 588-7081 or email


Frederic Sage Doubles Las Vegas Booth; Offers Free Google Chromecast Player

Great Neck, NY—Frederic Sage announces a new booth at the 2014 Luxury and JCK Shows; nearly double in size from its exhibit last year.  The brand will showcase its bridal and fine jewelry collections, including the debut of its diamond fine jewelry collection available in white, pink, and yellow gold with prices starting from $895 retail.

Frederic Sage also is offering the new Google Chromecast Media Player with every appointment made at the upcoming 2014 LUXURY BY JCK Show.

“No purchase is necessary, just view the line for 30 minutes,“ says Brian Sage. Visit the brand in Salon 227. Click here to make an appointment, or for additional information email or call (800) 651-1810. 

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Forevermark Announces Partnership With Precision Set

New York, NY—Forevermark has partnered with Dallas, TX-based Precision Set to unveil PURE, an exclusive, ideal-cut Hearts and Arrows collection for Forevermark. The new collection will debue at the JCK Las Vegas/Luxury Las Vegas shows. The collection is designed to complement Forevermark’s new Promise Campaign, also to be launched at JCK, which promotes classic, diamond-focused designs.

“Forevermark’s goal is to continually strengthen our product offering. With the addition of Precision Set, we are thrilled to now have an exclusive collection featuring Forevermark ideal cut Hearts and Arrows diamonds in diamond-focused designs,” said Forevermark US president Charles Stanley. “Precision Set is known for their exceptional product quality and designs that truly enhance the beauty of Forevermark diamonds.”

The PURE Collection features new Forevermark exclusive designs as well as Precision Set’s current best-selling jewelry. Each piece includes an ideal cut Hearts and Arrows Forevermark diamond and is available only to authorized Forevermark retailers. The PURE Collection offers a total of 37 styles covering engagement rings, wedding bands, line bracelets, classic studs and fashion jewelry.

“We are pleased to be in partnership with Forevermark. Our goal at Precision Set has always been to build impeccably crafted jewelry in classic, coveted designs,” said Buzz Jopling, president of Precision Set. “Combining our elegant styles with the outstanding quality and integrity of Forevermark ideal cut diamonds will make the PURE Collection an exciting offer for our Forevermark customers.”

Forevermark is located in booth LUX EE9 in the Elite Enclave; Precision Set is located in Luxury booth 1102 and in the Prestige Promenade of JCK, booth P04. All are at the Mandalay Bay.




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