Articles and News

Brand News From Monica Rich Kosann, Goldstein Diamonds, Hearts On Fire, Forevermark, Le Vian, More April 01, 2015 (0 comments)

Monica Rich Kosann Unveils New Ad Campaign

New Canaan, CT—Monica Rich Kosann has debuted a new ad campaign for 2015. The brand tapped editor Kelly Framel of webzine The Gamourai and photographer Jamie Beck of Ann Street Studio to conceive, style, and shoot the campaign. Both Framel and Beck are renowned in the digital space, and their work with Rod and Monica Rich Kosann was the first time they were tasked with translating their modern digital sensibility to print.

The ad featuring a model in a tweed coat and another featuring the Earth necklace appeared this month in Town & Country and Harpers’ Bazaar magazines, respectively. The other two ads will launch in the May issues of ELLE and the above magazines as well.

A montage of all four Monica Rich Kosann's new ads.

 

Signet Announces Plans For Le Vian Branded Shops

Akron, OH—Signet Jewelers (NYSE and LSE: SIG) is further testing the waters of brand extension with its first Le Vian by Jared shop, slated to open on Long Island (NY) later this year.

Le Vian is a signature brand for the company’s Jared The Galleria of Jewelry division, and a heavy rotation of TV ads support it during the Christmas and Valentine’s shopping seasons. Now Sterling (Signet’s U.S. division) is looking to test the viability of the brand on its own, first at Roosevelt Field Mall in Garden City, NY. In a conference call following the release of its financial results last week, Sterling CEO Mark Light cited the brand as one of the retailer’s strong performers.

This is the third brand extension for the Jared division but the first involving co-branding. Jared’s other two extensions are its Jared Vault outlet stores and Jared Jewelry Boutiques, a smaller, mall-based version of its Jared The Galleria superstores.

 

New Product News: Goldstein Offers Vintage Diamond And Ruby Ring

Scottsdale, AZ—Goldstein Diamonds’ latest vintage diamond and ruby ring (below) features 51 diamonds, 2.5 ctw., and 28 baguette rubies, 2.00 ctw., set in platinum. Suggested retail, $10,500.

 

Hearts On Fire Selects Top Ad Agency As Creative Partner for Global Advertising 

Boston, MA—Hearts On Fire has selected TBWA\Chiat\Day New York as its new global advertising partner. TBWA\Chiat\Day is the American division of TBWA Worldwide, a top ranked global advertising network that develops marketing campaigns for some of the world's most iconic brands. 

After being acquired by Chow Tai Fook Jewellery Group in June 2014, Hearts On Fire is placing a greater emphasis on consumer marketing efforts worldwide, including increased media spend and, now, the development of a new brand advertising campaign which will debut globally in late 2015. 

“We are thrilled to take this step with the TBWA team,” said Caryl Capeci, chief marketing officer of Hearts On Fire. “We are increasing our investment in all consumer marketing efforts, both for the brand overall and to support our independent retail partners. Our new global advertising campaign will raise the visibility and create excitement for our brand worldwide.”

 

De Beers Invests $10 Million In Forevermark Diamond Grading Facility  

London, UK—The De Beers Group of Companies announces the opening of the International Institute of Diamond Grading and Inscription facility in Surat, India.  The facility is a $10 million investment by De Beers and has been equipped with leading proprietary diamond technology, making it the newest and most technologically advanced Forevermark diamond inscription and grading operation in the world.

Its primary purpose will be to select and inscribe Forevermark diamonds with the unique serial number that symbolizes the Forevermark brand promise; and to deliver an accurate and reliable grading service for Forevermark diamonds. At full capacity it will be able to process $500 million of diamonds annually.

Speaking at the opening ceremony, Philippe Mellier, De Beers Group CEO, said, “An important investment by De Beers In world-leading technology, which will be an important resource for the Indian diamond trade and will cement Surat’s position at the heart of our industry. 

While the facility will initially focus on Forevermark grading, we will also look into the potential to widen the service in the future as another way of supporting the surrounding diamond community.”

De Beers CEO Philippe Mellier and Forevermark CEO Stephen Lussier cut the ribbon at the new grading facility in Surat.

Separately De Beers also has commenced its 2015-2018 Global Sightholder Sales Contracts, featuring an updated qualification process.

 There will be two types of GSS customers commencing the contract period: 84 Sightholders and two Accredited Buyers. Sightholders qualify for term contract supply (provided via the “Intention to Offer” or “ITO” planning process), which indicates the nature and value of rough De Beers anticipates being able to offer across a 12-month selling period. Accredited buyers have the opportunity to purchase rough on a more ad-hoc basis via “ex-plan” availability. Sightholders also may purchase this way. Diamond businesses that do not qualify as customers in the first annual ITO selling period will have the opportunity to qualify as an Accredited Buyer at any point over the contract period, once they have met the compliance requirements. There also is opportunity to apply to qualify as Sightholders if compliance requirements are met and the firm has sufficient demand for De Beers rough.

Updated requirements include:

• Requiring customers to provide group accounts in line with International Financial Reporting Standards (IFRS) consolidation standards
• Requiring customers to achieve unqualified audit sign-off from a GSS-approved auditor on their financial data, and
• Requiring customers’ businesses to maintain a maximum debt-to-equity ratio.

The updated GSS list will be published in time for the first sight of the new contract, May 4-8, 2015.

 

With Vacation Season Coming, Remind Your Customers To Travel Safely With Jewelry

Neenah, WI—Jewelers Mutual reminds jewelers of its three top safety tips for consumers traveling with personal jewelry:

1. Insure it. JM offers worldwide repair and replacement coverage as an option to protect precious jewelry.
2. Keep it with you. Wear it or pack it in a carry-on bag, never in a checked bag. Don't leave jewelry in an unattended car or suitcase and don't hand the bag with jewelry in it to any hotel staff.
3. Safekeeping. Leave jewelry in the hotel safe, not the room safe, if you plan on any activities that could damage it, like swimming or other sports.