Articles and News
Brand News: Hasenfeld-Stein’s New Display; Scott Kay Student Design Contest; New Stuller Catalog September 28, 2016 (0 comments)
Hasenfeld-Stein Offers Retail Showcase Display For FireCushion And FireMark Diamonds
New York, NY--Hasenfeld-Stein has developed a new retailer showcase display for its FireCushion and FireMark diamonds, in time for the 2016 holiday selling season.
Free to retail jewelers, the focus of the display is beauty, functionality, convenience, and being sales-team friendly. The display is capable of featuring any combination of up to 12 loose diamonds, finished rings, and/or pairs of diamond stud earrings. Included with the FireCushion and FireMark display is a set of CZ crystals cut to the exact specifications of a FireCushion and a typical cushion; or a FireMark and a typical princess. The crystals come with a matching, curved holder.
Point-to-point, the unit is 12 inches wide x seven inches high. A clear acrylic base is covered in part by “Black Vienna” fabric. A top “bridge” is also covered in the fabric, with the FireCushion or FireMark logo silkscreened in two colors. A tagline reading: “The most perfectly cut Cushion diamond there is,” or “The most perfectly cut Princess diamond there is,” is silkscreened under each logo.
Frosted acrylic towers in two heights are covered in the front with black Rayosuede fabric. Each tower can be fitted with a loose stone box, ring pad, or stud earring pad. The prominent FireCushion and FireMark orange flame is silkscreened on the front. Wrapped in leatherette, the black Rayosuede ring pads can be easily substituted for a similar earring pad, or vice versa.
Clear acrylic stone boxes feature lids secured by four small magnets. Similar to the stone boxes on previous FireCushion and FireMark displays, retailers find them ideal for showcasing the loose diamonds, and for working with customers.
“We tested a prototype at the 2016 JCK Luxury Show and the response was nothing short of overwhelming. In fact, a couple of retailer suggestions were incorporated into the final product,” said Steve Feldman, director of marketing.
Designed in part to be easier to use and easier to store away at night, the display is magnetic. It has a covered metal plate embedded into a clear acrylic base, and a magnet embedded into the bottom of each “tower,” both of which were suggestions made by retailers who previewed the setup in Las Vegas.
For more information on how to become an exclusive retailer for the FireCushion and FireMark diamonds, or to learn how to get the free displays, please call Steve Feldman at (212) 575-0290, ext. 145; or email sfeldman@hasenfeld-stein.com
Strong magnets keep the display towers in place on the new FireMark and FireCushion displays.
Separately, in observance of Jewish holidays, the company will be closed on October 3, 4, 11, 12, 17, 18, 21, 24, and 25.
Scott Kay Partners With The Fashion Institute of Technology To Host Design Contest For Jewelry Students
New York, NY—Partnering with the Fashion Institute of Technology (FIT), the Scott Kay brand has announced a brand-inspired contest for second-year jewelry design students, to honor the brand’s founding designer.
Looking to offer FIT students an opportunity to apply their studies in a professional setting, the students are being challenged to design a set of bridal jewelry that includes three pieces from a set of four—ring, bracelet, necklace, and/or earrings. The contest will take place during the Fall 2016 and Spring 2017 semesters. When designing, students are being asked to use their creativity to build upon the brand’s original design codes and present hand drawings, technical drawings, measurement details, materials and color options.
The winners of the contest will be chosen after two rounds. Judging will be based on overall design, originality, creativity, production viability and the usage of Scott Kay’s design codes. The judging panel will be comprised of executive members of the Scott Kay team, as well as a retail partner and select editors from the media.
“The design contest will allow FIT students to experience the realities of the jewelry industry, providing them a firsthand look into the total design process from first sketch to final conception. We hope students will be inspired by the artistry of Scott Kay and that the contest will encourage them to continue exploring their studies in jewelry design,” says Kelly Kahn, director of brand management.
In late January, Scott Kay will host an intimate dinner for five finalists, where they will present their final drawings to the judging panel and the top winner will be announced. The winning student will receive $3,000, along with a trip to Las Vegas for the JCK/Luxury Show, at which their winning jewelry design set will be displayed. Following the conclusion of the contest, the winner will also be eligible to negotiate a separate agreement with Scott Kay to produce and sell their winning design. Second and third runners-up will each receive $1,000 and fourth and fifth runners-up will each receive $500.
Stuller Releases New 1,000-Page Mountings Catalog
Lafayette, LA—Stuller, Inc. has released its newest catalog, Mountings 2017-2018, just in time for the holiday season.
“With this new catalog we looked back to go forward, mixing the classic features jewelers love with all of the latest innovations. Our 2005 Mountings catalog became an instant hit because it made buying mountings easy,” says Founder and Chairman Matt Stuller. “This new mountings catalog combines the best of our past with the best of what Stuller has to offer now.”
“For this catalog, we focused our attention on modernizing a number of best-selling designs from over the years and developing some fresh styles as well. As a result, we’ve added more than 1,500 new mounting styles since our last mountings catalog in 2013,” says Maren Rosen, vice president of jewelry and bridal. “We’ve also made the shopping experience easier through tabbed sections, more detailed product information, and larger images highlighting important design details.”
Features to note in Mountings 2017-2018:
- More than 1,500 NEW mountings styles added
- Modernized updates of many classic design trends
- More detailed product information to help jewelers make quick, effortless buying decisions
- Larger images highlighting important design details
- Subsections for flexible 3C designs so jewelers know what they can easily customize online
- Highlights of relevant services to show jewelers the time-consuming work Stuller can take off their hands
Learn more about the new mountings catalog at www.stuller.com/Mountings2017.
