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Brand News: Le Vian’s New Luxury Accessories Collection; Jewelers Mutual Consumer Sweepstakes; More January 28, 2015 (0 comments)
Le Vian Launches Luxury Handbags, Shoes, Accessories
Vicenza, Italy—With a proclamation that jewelry brands need to extend beyond just jewelry into lifestyle, Eddie Le Vian, CEO of the eponymous jewelry company, formally announced the brand’s launch of a full line of accessories, including shoes, handbags, scarves, and small leather goods. The line, called Le Vian Luxury, debuted at a fashion show held last Sunday at the Vicenza fair in Italy.
The line will be made in Italy, and feature jewel-inspired embellishments such as metallic threads and hand-painted watercolor images in pashminas and scarves, and the use of gemstones and precious metal in the handbags. In the “Iconic Collection” of handbags, the Le Vian logo will be embedded with a five-carat genuine gemstone.
“The future of the jewelry business is not to be an island but to speak to the woman in a language she understands,” he said. Prices for the handbags are reported to begin around $300, with many of the smaller items being gem-set in homage to the firm’s roots.
A pashmina from the collection. At top of page, a handbag featuring the firm's logo as a repeated design element.
Le Vian joins an elite group of other luxe jewelers who have expanded into accessories: Barry Kieselstein-Cord was one of the first to introduce bags more than two decades ago; adorned with his signature bold gold in the clasps and décor; usually his iconic alligator. Designers Kara Ross and Emily Armenta also offer jewelry-inspired bags. Ivanka Trump, meanwhile, is a full-fledged lifestyle brand, offering apparel, outerwear, shoes, and sunglasses, as well as fine jewelry.
Tiffany & Co. introduced bags about five years ago and for a brief period both Birks Jewellers in Canada and its American branch Mayors offered leather goods in their private-label Birks Boutique collection. Other famous fashion houses such as Chanel and Ralph Lauren also offer both bags and haute jewels.
Watch a video of the fashion show here.
Jewelers Mutual, STACKED New York Partner For Consumer Sweepstakes
Neenah, WI--Everyone needs a little motivation to keep those New Year's resolutions going. To help, Jewelers Mutual Insurance has teamed up with STACKED New York to offer the Stacked4Success Sweepstakes and provide extra incentive and inspiration to help people reach their goals in 2015.
From January 21 through February 11, 2015, contestants have a chance to enter daily on Jewelers Mutual's Perfect Circle Jewelry Insurance brand Facebook page or on the brand's website.
Part of the entry process includes selecting their motivational number for a chance to win one of two Argentium silver jewelry stacks to begin or continue their collection. The grand-prize winner will receive a choice of any three silver stackable bangles (retail value, $750) and one runner-up will be able to select two silver stackable bands (retail value, $300).
"We continue to strive toward creating positive, memorable experiences for our customers," said Trina Woldt, chief marketing officer of personal lines at Jewelers Mutual. "STACKED New York is the perfect partnership as we kick off the New Year with new ways to inspire people to mark their special moments, accomplishments and personal victories with a new piece of beautiful jewelry."
"There is strength in numbers," said Tina Snyder, creative director of STACKED New York. "Mixed and matched in ring or bangle stacks, STACKED New York's luxury Argentium silver jewelry gives wearers the drive and motivation to achieve personal success while making a gorgeous fashion statement. The numbers one through nine represent the different strengths and energies they will need to uphold their resolutions and goals throughout the year—looking fabulous doing so."
Individuals may enter once per email address per day, and receive an extra three entries every time they share the sweepstakes with a friend who enters too. Jewelers Mutual encourages people to come back to the Perfect Circle Jewelry Insurance website daily, and while there, learn more about how to protect their jewelry.
"Jewelry is meant to be worn and enjoyed and jewelry insurance gives people the freedom to do so without worry," said Woldt. To enter the Stacked4Success Sweepstakes or learn about the prizes, and details behind what each number represents, click here.
Josette Patterson Interviews Taryn Cox, “The Wife”
Corona Del Mar, CA—In the latest installment of her blog for Mark Patterson Jewelry, wife and author Josette Patterson interviews another wife-with-a-mission: Taryn Cox, aka “The Wife,” a blogger who is dedicated to bringing back the kind of elegance that wives of the 1950s strived for and Martha Stewart brought to the masses 30 years later.
Read Patterson’s interview with Cox here.
