Articles and News
BRAND NEWS: MAEVONA PARTNERS WITH PAUL WINSTON; EARTH TREASURES’ SALES ASSOCIATE WINS TRIP; MORE September 05, 2012 (0 comments)
Designer Maevona Partners With Paul Winston Group
Englewood Cliffs, NJ—Designer Maevona (left) announces her firm has officially partnered with the Paul Winston Group. Founded in 1989, Paul Winston Group, owned by Isaac Gad and Ben Yukatiel, supplies approximately 50,000 rings per year to more than 600 retailers in North America. The firm is known for its 'just in time' service, offering a guaranteed three-day delivery on middle-market diamond jewelry from their extensive bridal collections.
Founded in 2005, MaeVona is an award-winning luxury designer bridal brand specializing in unique Celtic-inspired bridal jewelry. Scottish designer Maeve Gillies is the namesake and creator of the line. MaeVona supplies high-end independent retailers across the United States, Canada, and the United Kingdom, and is renowned for market-leading designs with a devoted consumer following.
Maevona's rings are inspired by Celtic design.
Gillies said, "We were so lucky to find Isaac and Ben. They truly understand and appreciate the uniqueness of MaeVona, and share my vision of realizing its full potential worldwide as one of the most sought-after designer bridal brands, without compromising our reputation for market-leading design, quality and excellence. They are working hard to support me to focus on what I do best: the creative direction of the business. I'm creating exciting new collections now, and look forward to a very big 2013!" She will be debuting MaeVona’s new collections at Centurion Scottsdale 2013.
Isaac Gad, managing partner of MaeVona and founder of Paul Winston, said, "We are thrilled to be working with Maeve. MaeVona truly has a unique story and beautiful product that has massive potential with today's demanding luxury consumer. This unique value and its existing loyal customer base is the perfect platform for us to build MaeVona into the world-leading designer brand we believe it can be."
MaeVona is now based at Paul Winston headquarters. For more information, email isaac@maevona.com or maeve@maevona.com.
ArtCarved Sends Retailer to Paris
Eatontown, NJ—Earth Treasures’ sales associate Donna Montalvo is going to France, courtesy of ArtCarved. The jeweler is one of hundreds of ArtCarved retailers participating in the “ArtCarved in Paris” sweepstakes, and Montalvo is the first winner of six trips to Paris that ArtCarved will be awarding throughout the year.
Each quarter, a randomly selected sales associate from all participating retailers is offered a trip to Paris for two, including airfare, hotel accommodations, and a sightseeing tour. Additionally, twice a year, the sales associate selling the most ArtCarved Bridal product will also be awarded a VIP trip to Paris for two, including airfare, hotel accommodations, car service, a sightseeing cruise, a gourmet French cooking class, dinner at the Eiffel Tower, and a shopping spree.
Sales associate Donna Montalvo, left, with Earth Treasures' owner Paul Bischoff.
The “ArtCarved in Paris” promotion is just one component of an integrated sales program designed to educate retail sales associates on the ArtCarved brand. The program also provides new easy-to-use tools such as an iPad app to show consumers a large variety of options from the popular bridal line.“I can’t believe ArtCarved is sending me to Paris, I love this brand.” says Montalvo. “It’s such a good brand for us. Consumers really like it and the new tools make it easier to sell.”
Jonathan Goldman, CEO of Frederick Goldman Inc., the parent company of the ArtCarved Bridal brand, says the promotion helps retail sales associates learn and ultimately sell more of the ArtCarved brand.
EFFY Jewelry Launches New Website; Rebranding Effort
New York, NY—EFFY Jewelry has launched a new website and rebranding effort in support of a stronger brand aesthetic and message. Customers will enjoy an enhanced design and layout with easier navigation and more social media engagement. The new site launch coincides with the creation of a new ad campaign for the brand, featuring New York City illustrator Donna Mehalko’s depiction of iconic vacation destinations. The imagery is designed to offer a brand experience that aligns with the carefree feeling of holiday and travel. Consumers that know the EFFY brand from travels through the Caribbean and cruise ships, the imagery of the online flagship will evoke the same emotional connection they first experienced with the brand on their travels, but they will now be able shop the collections from home. The redesign is set to serve as the cornerstone for the company's worldwide presence.
CIRCA Hosts Casino Event
Atlantic City, NJ—Jewelry buying agency CIRCA partnered with the Borgata Hotel Casino & Spa for a four-day buying event in August, during which Borgata customers had the option of receiving cash or casino credit for their jewelry. For the casino option, guests received either a Borgata gift card worth 120% of the value of their jewelry, or Borgata slot dollars.
