Articles and News
Brand News: Mastoloni, Jewelers Mutual Add Staff; Coin Feted In Israel; Rina Limor’s New Site; More March 19, 2014 (0 comments)
Mastoloni Adds New Sales Representative To Expanding Force
New York, NY—Mastoloni announces the appointment of Matt Broerman as sales manager for the brand's Southeast territory.
Broerman brings a strong sales history in the luxury industry, having worked with a number of jewelry and timepiece companies prior to his appointment here.
"We are thrilled with the expansion of our sales force and look forward to Matt's many fruitful contributions to the continued success of Mastoloni, says brand partner Ray Mastoloni. To schedule an appointment with Broerman please contact matt@mastoloni.com or call (312) 961-4850.
Roberto Coin To Be Guest Of Honor At Israel Diamond Week
Ramat Gan, Israel—Internationally-renowned Italian jewelry designer and manufacturer Roberto Coin (top of page) will be the guest of honor of the Spring edition of the US & International Diamond Week, set for April 6 – 10 at the Israel Diamond Exchange (IDE).
"It's wonderful to be welcoming Roberto Coin once again to this biennial showcase of the Israel diamond industry and trade," IDE president Shmuel Schnitzer said.
"Israel is a leading source for quality diamonds. I look forward to visiting the bourse again," Coin added. Buyers will be offered up to four free nights in one of the event's venue hotels. For information, click here.
Rina Limor Unveils New Website
New York, NY-- Rina Limor has re-launched her website which unveils a new tagline, new product, and the new face of the brand.
The website prominently features the fresh positioning of the brand, Rina Limor Fine Jewelry “Everyday Extraordinary.” Created by web designer and developer Artyso, it was built with technology to make navigation easy and uniform for shoppers viewing the site from any device: PC, tablet, or mobile phone.
The new site features four sections: Collections, About, Press, and Store Locator. The jewelry collections are presented in edited, crisp format. New collections featured are Sunrise (sterling silver with rose gold overlay and affordable colored gemstones), and Twilight (black and white diamond jewelry). Limor’s core jewelry collections, the Anniversary Bands, Signature, and Haute Couture are also represented.
The About section unveils a behind-the-scenes look at the longevity of the brand and the woman behind it. The Press area notes some of the success that Rina Limor has enjoyed recently. Finally, for shoppers and retail partners alike, the Store Locator is key. The Rina Limor brand supports its retailers by offering a listing on the site to make client shopping easier.
Says, Limor, “In our fourth decade of business, we continue to respond to the needs of our retailers as well as our end consumers. Having a new fresh website that is easy to navigate is one of those solutions. We are so proud of it!”
Jewelers Mutual Names Two Executives To Perfect Circle Division
Neenah, WI—Jewelers Mutual Insurance Company announces the appointment of Trina Woldt as chief marketing officer and Michael "Cal" Calabresa as director of business development for its personal lines division.
Trina Woldt Michael "Cal" Calabresa
In her newly created position, Woldt will further develop the company's marketing efforts of its Perfect Circle Jewelry Insurance brand. Before joining Jewelers Mutual, Woldt served as the director of marketing and development at the Paine Art Center and Gardens in Oshkosh, Wisconsin, and held positions in Chicago as general manager of McGarryBowen and executive vice president and creative general manager of Draftfcb. She was also the president of Trina Woldt Marketing Consultants, LLC from 2006-2010 working with national and international consumer brands.
Calabresa, meanwhile, was appointed as director of business development for personal lines after serving Jewelers Mutual as director of agency operations and as a commercial lines sales and marketing consultant. Before joining Jewelers Mutual, he was vice president of sales and marketing at Integrity Mutual Insurance Company and held numerous sales and marketing leadership positions during more than 24 years with Sentry Insurance.
Both Woldt and Calabresa will be working on direct-to-consumer and business-to-business campaigns.
Jewelers Mutual continues to seek skilled and experienced employees to fill a variety of roles within the company. For a full list of employment opportunities, visit JewelersMutual.com.
The Edge Retail Academy Introduces Inventory And Merchandise Consulting By Project
Las Vegas, NV—The Edge Retail Academy has launched a new program, called Health Insurance For Your Inventory, to help retail jewelers improve the strength and profitability of their inventory through one-on-one assistance from Sally Furrer, merchandise specialist and business mentor for the Edge Retail Academy.
Furrer’s experience in the industry spans almost three decades, beginning in her family’s retail store in Montreal, Canada, and including stints at luxury jewelers Bucherer in Basel, Switzerland, and at Cartier. She is a former vice president of merchandising for Robbins Bros., and a former vice president of The Shane Company. Since 2007, she has had her own consulting service specializing in merchandising, product development, supply management and more.
The Health Insurance For Your Inventory program helps jewelers deal with aging inventory or those in need of new brands and assortments. Jewelers can participate on a per-project basis, with no long-term contract required. Furrer will determine the scope of the project and provide a quote for improving the client’s inventory and merchandising.
“The Edge Retail Academy is fortunate to have one of the industry’s leading specialists in inventory and merchandising on its team,” says David Brown, founder of The Edge Retail Academy. “Sally Furrer has decades of high-level experience. With the introduction of Health Insurance for Your Inventory, jewelers can now hire her to make a ‘house call,’ so to speak; take the pulse of their inventory; and prescribe steps to make it more robust.”
Cost is based on the size of the project and the amount of time required; jewelers are given the parameters and fees up front, and can sign up for that project only with no need to commit to the Academy’s mentoring program.
For information, contact Becka Johnson Kibby at The Edge, (877) 910-3343, or Becka@edgeretailacademy.com.
Gemvision Ends Production Of Revo540CX
Davenport, IA—Gemvision is retiring its Revo540 Milling System. Launched in August 2003, the Revo540 mill offered a turnkey CAM solution to complement the firm’s Matrix CAD counterpart. It was first-to-market with a CNC mill specifically for the jewelry industry, boasting fixtures designed specifically for standard jewelry items. Gemvision will continue to offer warranties, support, and training on all Revo540 products.
“When we look to the future, we have to focus on tools and services that make the retail jeweler the hero,” says Jeff High, president of Gemvision and chief merchandising officer of Stuller. “We will be concentrating Gemvision’s design and development efforts on providing tools and services that create a unique customer experience for retailers around the world. This allows jewelers to focus on their own businesses and customer’s, while letting Gemvision focus on what that same customer will demand next year, five years from now, and beyond.”