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Brand News: Myriam Gumuchian On Nightly Business Report; ArtCarved Contest; More October 14, 2015 (0 comments)
Myriam Gumuchian Interviewed on Nightly Business Report
New York, NY—Myriam Gumuchian (left) of Gumuchian was featured in a segment on Nightly Business Report, as part of a series about taking traditional businesses into the 21st century. Gumuchian discussed how keeping the traditional way of making luxury jewelry by hand has brought success to her company, but how they’ve had to adapt the slow-to-change nature of the industry’s business practices to a modern consumer audience that demands instant gratification.
Bungled The Ask? ArtCarved Launches The #ReProposal Social Media Contest
New York, NY—Bridal jewelry brand ArtCarved is looking for the worst bungled marriage proposals. The ArtCarved “ReProposal” contest on Facebook, launched earlier this month, summons contestants to confess their question-popping blunders for a chance to do it all over again—this time with the help of ArtCarved Bridal.
ArtCarved celebrates the big moments, the small moments, and all the moments in between, including the ones that didn’t turn out quite right or even that were unmitigated disasters, says Roxanne Rabasco, director of integrated marketing and communications at Frederic Goldman, parent company of the ArtCarved brand.
“Engagements, weddings, love and marriage are always held on a pedestal, with such a sacred reverence that rarely leaves room for the humor that comes along with the mistakes and mishaps that inevitably happen to us all,” said Rabasco. “We wanted to do something that pokes fun at the stereotypes and celebrates those brave enough to admit how their most memorable day may not have been picture perfect.”
Was the ring so small you could barely see with a microscope? Did the skywriter spell her name wrong? Did a massive wave come ashore and send both you and the ring flying? To enter the contest, contestants simply need to visit Facebook.com/ArtCarvedbridal and post a 200-word or less comment about how their wedding proposal went awry, along with an optional photo or video. The winner will be chosen November 4 and will win an ArtCarved engagement ring or wedding band and up to $1,000 to create the “Re-Proposal.”
For more information, click here.
Frederique Constant Sponsors Variety ‘Power Of Women LA’ Event
Los Angeles, CA—Frederique Constant is pleased to continue its sponsorship of Variety magazine's Power of Women events, supporting its ninth installment of the famed luncheon at the Beverly Wilshire Four Seasons last Friday. The 2015 event gathered an intimate group of Hollywood's most philanthropic women who have been selected as Variety's "Lifetime Impact Honorees." Through their humanitarian efforts, these women have made a significant difference in their chosen causes.
This year's honorees (below, from left) include actresses Salma Hayek Pinault (Chime For Change), Anna Kendrick (The Trevor Project), Gwyneth Paltrow (L.A. Kitchen), actress and media mogul Oprah Winfrey (Oprah Winfrey Leadership Academy Foundation), and YouTube CEO Susan Wojcicki (Room to Read).
Frederique Constant donated ladies’ Automatic Heart Beat watches (below) to each of the honorees’ charities to be auctioned off. Since 2004, $50 from each watch sold from its Ladies Automatic Collection has been donated to various charities. These charities include those related to the heart, children and women.
Aletta Stas, COO and co-founder of Frederique Constant said, "Thanks to the dedicated work from our partner charities and to our brand's engagement, we hope that all together we are able to improve the life of many people. By purchasing one of the latest models of our Ladies Automatic collection, you will not only feel the joy to have a beautiful timepiece on your wrist; you will also contribute and help people who need it the most, which will give an inestimable value to your watch."