Articles and News
BRAND NEWS: OSCAR HEYMAN’S NEW WATCH, IMAGINE’S CELEBRITY SHOPPER, MORE October 19, 2011 (0 comments)
Oscar Heyman Debuts Diamond Ballerina Watch, Its First in 35 Years
New York—Oscar Heyman’s first watch launch in more than three decades is here. The Ballerina Watch, left, retailing for approximately $120,000, was designed to evoke the brand’s famous ballerina ring, one of the firm’s most coveted ring designs of the 1950s. Both watch and ring evoke the sensation of a ballerina’s tutu as she pirouettes across the stage. The Ballerina watch features nearly 9-1/2 carats of diamonds, with an invisibly set diamond face. Only a limited number are available; for information call Oscar Heyman at (212) 593-0400.
Oscar Heyman Brothers' iconic Ballerina ring inspired the design of its new watch.
Celebrity Spotting: Hank Buys Kendra Jewelry from Imagine, Catherine Zeta-Jones in Van Cleef & Arpels
New York—Hank Baskett took time out of a recent busy trip to The Big Apple recently to pick up a little “I miss you” prezzie for wife Kendra Wilkinson Baskett. Or, as we see in the video below, it definitely was a not-so-little treat. Baskett’s agent scored him a visit to Imagine Designs’ showroom, where he worked with principal Brian Hakimian and staff to choose a big gorgeous yellow diamond ring. The shopping trip at Imagine’s office was filmed for E! and aired last week on Kendra, and can be viewed online here.
Hank Baskett goes shopping for wife Kendra at Imagine Designs in New York.
Los Angeles—Actress Catherine Zeta-Jones wore platinum and diamond “Snowflake Lampion” earclips by Van Cleef & Arpels at “A Fine Romance,” a tribute to Hollywood and Broadway, held here on October 15. Separately, actress Carla Gugino wore Brumani to the premiere of “American Horror Story” on October 3. She chose earrings from the “Baobab Casual” collection in pink and white gold with round diamonds and white moonstone, and a ring and bracelet from the “Looping Shine” collection in pink and white gold with diamonds, champagne topaz, and crystal.
Catherine Zeta-Jones, above left, wears Van Cleef & Arpels earclips, shown above right in close-up.
Carla Gugino, above, wears these pieces from Brumani, below:
David Yurman’s New Faces
New York, NY—Model Arizona Muse has replaced Kate Moss as the face of David Yurman in his fall 2011 eyewear campaign. Muse, along with African-American model Joan Smalls, is replacing supermodel Kate Moss as one of the brand’s new faces. Moss herself became the face of the brand following supermodel pal Amber Valletta.
Arizona Muse, above, and Joan Smalls, below, are the new faces of David Yurman.
John Hardy Boosts Online Presence
Hong Kong—John Hardy is beefing up the Internet element to its marketing this fall. In addition to glossy print ads in luxury fashion and lifestyle magazines, the jeweler launched a revamped e-commerce site this week. This article in Luxury Daily says the revamped Hardy website features both new product and behind-the-scenes videos, such as one about the making of the jeweler’s fall print ad campaign starring supermodel Angela Lindvall. A tab on the John Hardy Facebook page hosts the fall campaign video and offers a chance for customers to win a piece of jewelry from the line. The website also includes a virtual tour of the John Hardy compound in Bali, Indonesia, interviews with head designer Guy Bedarida, and updates on events and social responsibility programs.
“Creating an emotional connection to fine jewelry is essential, which is why our site will engage users with detailed high-quality photos, educational videos, and an interactive blog that brings the story to life,” CEO Damien Dernoncourt told Luxury Daily.