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Brand News: Rahaminov Launches Redesigned Website; De Grisogono Turns To Video Storytelling January 04, 2017 (0 comments)

Rahaminov Diamonds Unveils Redesigned Website

Los Angeles, CA—Rahaminov Diamonds unveils its newly designed website, www.rahaminov.com. The redesign incorporates a cleaner and more sophisticated design, special access to the brand’s LookBook, and completely new navigational tools. The content has been simplified and features more visually eye-catching images with larger graphic displays. The site's refreshed and simplified look, combined with optimization for mobile devices allows users to better interact with Rahaminov Diamonds online.

“We are thrilled to introduce a new website for the New Year. Our redesigned platform showcases our new model and highlights our signature pieces,” says Amir Goldfiner, CEO and president. For more information about Rahaminov Diamonds’ advertising and marketing programs, contact Melanie Goldfiner, (800) 742-8864, or email melanie@rahaminov.com.

Here's the full homepage:

 

De Grisogono Turns To Video For Storytelling Of Mine-To-Market Sourcing

Geneva, Switzerland—De Grisogono is looking to an 813-carat diamond, named “The Constellation” (below) to help build its reputation in the jewelry world and beyond as a brand focused on both creativity and responsible sourcing.

Through a special video series titled “The Diamond Story,” de Grisogno takes viewers from the Karowe mine in Botswana where The Constellation was found, through its journey to the jeweler’s workshop in Geneva, and ultimately to the red carpet and celebrities bedecked in de Grisogono jewels.

According to a report in Luxury Daily, de Grisogono plans to serialize the process with the first video hitting its YouTube channel and Instagram account starting January 5. Watch the trailer here.