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CAMMILLI Unveils New Logo and Display Concept in Global Rebrand September 09, 2025 (0 comments)

Florence, Italy--Annamaria Cammilli, the Florentine jewelry house founded more than 40 years ago, has announced a major rebrand under the shortened name CAMMILLI. According to a news release, the update includes a redesigned logo and a new display system for partner boutiques worldwide.

The rebrand is intended to improve legibility and strengthen the company's visual identity. CEO Riccardo Renai said the changes represent an investment in the maison's positioning. "There are moments when transformation is essential to achieve ambitious goals and reinforce brand positioning," Renai noted, as per the release.

While the name and logo have been streamlined, founder Annamaria Cammilli remains active in the company. Renai highlighted her continued role in shaping the maison's aesthetic and values, describing her artistic vision as central to blending tradition with innovation.

Beyond the logo, the brand is introducing a new display concept called Onyria, designed to highlight the sculptural qualities of its jewelry. The system incorporates fluid, minimal forms inspired by nature and features a signature green color chosen to complement the brand's eight shades of gold.

The update follows the late-2024 opening of the maison's new production headquarters, Opificium. As per the release, the changes signal CAMMILLI's plans for continued renewal and expansion in the luxury jewelry sector.

Check out the campaign video featuring the logo below.

[Images via CAMMILLI]