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Cartier, Hublot, Vacheron Constantin Named Among Top Luxury Campaigns August 26, 2015 (0 comments)
New York, NY—Cartier and Vacheron Constantin were named among Luxury Daily’s Top 10 Luxury Brand Digital Campaigns of the second quarter.
Cartier was lauded for its campaign in partnership with fashion site Refinery 29, highlighting professional women following their dreams. The Dream Catchers campaign features five women—wearing pieces from Cartier’s Amulette collection—who followed their dreams in a variety of career paths.
Swiss watchmaker Vacheron Constantin was lauded for its campaign titled “The Shape of Harmony,” presented through mobile advertisements and sponsored content found on the New York Times’ website. Sponsored content—which can be both educational and entertaining—generates a level of interest higher than traditional banner ads alone, says Luxury Daily.
Hublot, meanwhile, was named to Luxury Daily’s list of Top 10 Multichannel Marketers of Q2. The Swiss watchmaker’s celebrated the 10th anniversary of its Big Bang watch with an interactive display and exhibition at Harrods department store in London. A fluorescent and neon window display and interactive in-store exhibition entice consumers to stop in and learn more about the watch and the history of the Hublot brand.
Cartier's Dreamcatcher campaign in partnership with fashion site Refinery 29 highlighted five successful women who followed their career dreams. Photo: Luxury Daily.
Eight other digital marketing campaigns were named to Luxury Daily’s Top 10 list (in alphabetical order): carmaker Audi’s honeybee preservation project, fashion brand Dior’s in-store virtual reality, tea and gourmet retailer Fornum & Mason’s beta website feedback, beauty brand Guerlain’s blogger network, LVMH’s Hennessy Academy, shoe brand Jimmy Choo’s dog, and fashion brand Kenzo’s island.
The other nine brands in addition to Hublot that were lauded for outstanding multichannel marketing included (alphabetically): the Armani-branded Vespa motor scooter, Barneys New York gift registry, British Vogue’s Minions video, Dior’s Secret Garden campaign, Emilio Pucci’s introduction of its new creative director, carmaker Jaguar’s Wimbledon campaign, French leathergoods maker Moynat’s debut of its boutique in Le Bon Marché department store, Mercedes-Benz’s reveal of its new GLC SUV, and the “work-life balance” campaign from UK department store Selfridges.
Top image: Vacheron Constantin's Harmony Chronograph. Photo: Luxury Daily