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Centurion and Frank & Label Launch China Research Catalog Phase II May 23, 2013 (0 comments)
Merrick, NY--Centurion and Frank & Label (Shenzhen, China) have launched the China Research Catalog Phase II for Western designers and manufacturers interested in getting involved in the Chinese market.
"Last year, 60 designers and manufacturers participated with two-page spreads in the 126-page catalog, which had descriptions translated into Chinese," said Centurion's Howard Hauben. "The results were very promising, with the Frank & Label sales team of six visiting more than 200 better stores in 13 Chinese cities and generating between 10 and 57 interested retailers for each of the 60 participants."
2013 Strategy To Expand Offerings
For Phase II to be published in September, the catalog will be expanded from one to two spreads per participant (plus optional spreads), so that the sales team can present a much stronger presentation of product breadth to the retail store owners. The 6" x 9" catalog will also this year include a price sheet FOB Hong Kong and Frank & Label will optionally be able to handle transactions based on etailer interest.
Designers and manufacturers wishing to learn more about the Centurion/Frank & Label China Research Catalog Phase II can click here to download a detailed PDF with registration form or call Howard Hauben at 516-331-5586 or email hh@centurionjewelry.com.