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Rembrandt Reports Record Setting Charm Sales; Extends Customer Discounts Throughout 2021 March 18, 2021 (0 comments)
Williamsville, NY--According to Rembrandt Charms, the company's sales of charms went through the roof in 2020 and for Valentine’s Day 2021 proved to be the strongest in over 15 years. [Image Credits: Rembrandt Charms.]
The company reported charm sales have grown exponentially during the Covid-19 pandemic, and the momentum is expected to continue. Along with other products in high demand during the pandemic, such as camping gear and bicycles, PhotoArt charms and charms in general have been hot-selling items. In the 4th quarter of 2020, charms sales were up more than 50% over 2019.
Customer Discounts Continue
“No discounts will be lost or lowered in 2021,” states Eric Lux, Vice President, Rembrandt Charms. “We want to do all that we can to assist our jewelers as they recover from the effects of the pandemic. The added income from charm sales can boost overall income for our retailers. Our Business Building Charm Program is the way to go."
“Rembrandt Charms is the second best-selling brand in our entire store,” states William Baxley, owner of Avonlea Jewelry, Lumberton, TX. “We recently added a 330 Charm Tower and the response has been overwhelming!”
Rembrandt’s Business Building Charm Program offers more than 15 types of displays accommopdate any store's budget ansd helps retailers cultivate loyal, repeat customers, and drive business.To keep sales trending up, Rembrandt Charms has decided to help its customers by maintaining their current discount levels through all of 2021.
According to Rembrabndt, charms are timeless keepsakes. Charm bracelets are often passed down for generations, preserving precious memories. A charm bracelet is a sentimental journey that recalls special occasions and captures moments in time. Rembrandt’s charms are the affordable, classic collectible that never goes out style, says the company.