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Dakota Johnson Named Roberto Coin Global Brand Ambassador in Two-Year Campaign June 10, 2025 (0 comments)
New York, NY--Roberto Coin, the Italian jewelry house, has announced actress and advocate Dakota Johnson as its new Global Brand Ambassador. This partnership, as per a news release, marks a significant development for the brand, which focuses on "bold storytelling and artistry."
Johnson, with a two-decade career in acting and a vocal stance on mental health awareness, reportedly embodies Roberto Coin's brand philosophy. Her role will commence with a global campaign in June 2025, continuing through May 2027. The campaign, photographed by Craig McDean, is set in Venice, a city with personal significance for Roberto Coin, the brand's founder, who was born there.
The news release highlighted Venice's "rich history, majestic architecture, and vibrant artistic culture" as long-standing influences on Coin's designs.
The campaign will feature Johnson adorned with pieces from several of Roberto Coin's notable collections, including Love in Verona, Venetian Princess, Navarra, Obelisco, Tiaré, and Cobra. The initiative will be released in two phases, with the initial launch in June 2025 and the second installment scheduled for May 2026. The full campaign is slated to run across global platforms until May 2027.
"I've always believed that jewelry tells a story—of who you are, where you've been, and what you love," Dakota Johnson stated in the report. She added, "Roberto Coin's pieces are full of depth and meaning, and I'm honored to help bring that spirit to life through this collaboration. There's romance, strength, and bold femininity in every design."
Beyond the campaign, Johnson is expected to engage in global appearances and various creative initiatives to promote the Roberto Coin brand, as noted in the announcement.
Roberto Coin, Founder and Creative Director, commented on the collaboration, stating, "Dakota Johnson is a true original. I love her expressions—an artist with authenticity, depth, and a unique ability to connect."
Learn more in this news release on Business Wire.
[Images by Roberto Coin via Business Wire]