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David Yurman Announces NBA Stars as Brand Ambassadors July 18, 2024 (0 comments)

New York, NY--Luxury jewelry brand David Yurman has announced in a news release the appointment of professional basketball players Kyle Kuzma, D'Angelo Russell, Jalen Green, Jaime Jaquez Jr., Kevin Love, Josh Hart, and Seth Curry as global brand ambassadors.

This initiative marks David Yurman's first long-term collaboration with professional athletes. The brand also launched a three-part docuseries, directed by Jeredon O'Conner and filmed by Matthew Hayes, showcasing the personal journeys of Kuzma, Russell, and Green. The series explores their style on and off the court and their passion for basketball.

The campaign featured David Yurman's men's collections, including Chevron, Curb Chain, and Spiritual Beads. The partnership aims to strengthen David Yurman's position in the men's jewelry market.

"When I first launched the David Yurman Men's category in 2004, I wanted to expand the brand's appeal to a younger, more diversified client," Yurman stated in the release. "Twenty years later I am seeing the momentum around the men's jewelry industry increasing rapidly, so there is no better time than now to partner with these athletes."

Evan Yurman noted in the release that the athletes' commitment to their sport mirrors the brand's dedication to their craft and expressed enthusiasm for expanding the brand's appeal to a younger, diverse audience.

Kyle Kuzma praised the artistic value of David Yurman's pieces. D'Angelo Russell noted the versatility and detail-oriented design of the jewelry, while Jalen Green appreciated how the pieces complement his adventurous style.

The docuseries is available on DavidYurman.com and YouTube, with promotional content appearing on the brand's social media channels throughout the summer and fall.

Learn more in this news release on PR Newswire.

[Images by David Yurman via PR Newswire]

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