Skip to main content Navigation

Articles and News

De Beers Introduces ReSet, Design Initiative Celebrating Positive Impact Of Natural Diamonds October 05, 2020 (0 comments)


London, UK—De Beers Group has launched ReSet, a series of collaborations with jewelry designers to highlight sustainability and offer a fresh perspective on the positive impacts of natural diamonds. Image: A De Beers employee in Botswana examining a diamond. Empowering and furthering women and children is an important part of the ReSet goals.

The initiative aims to help ‘reset’ perceptions and highlight the significant positive contribution that natural diamonds deliver for the people and places where they are found. In the program, both established and up-and-coming jewelry designers will set diamonds discovered by De Beers into a range of pieces. 

The initiative’s first launch, the ReSet Collective, is a collaboration with five leading U.S. designers who share a passion for natural diamonds and sustainable sourcing: Jade Trau, Jennie Kwon, Julez Bryant, Sara Weinstock, and Zoë Chicco. The designers travelled to Botswana late last year to visit De Beers Group’s operations and see a range of community and conservation programmes, learning about the company’s commitment to protecting the environment, helping communities thrive, championing women and girls, and being industry leaders in ethical practices.

Following the visit, each designer created a unique pendant incorporating diamonds from De Beers, which was inspired by the people, wildlife, and beautiful landscape of Botswana, as well as a shared commitment to helping shape a better world. The collection of one-of-a-kind pieces will be auctioned for charity later this year, accompanied by a supporting consumer engagement campaign.

Designer Sara Weinstock, above, sketching her pendant, below, which was inspired by the zebras that run wild in Botswana.

Colby Shergalis, senior vice president of De Beers Group Brand, said, “Through ReSet, we are connecting a community of jewelry designers to the people and places where our diamonds originate, so the designers can learn more about the journey of a De Beers diamond and the positive impact it makes. We were proud to host Jade, Jennie, Julez, Sara and Zoë at our operations in Botswana, and have been moved by their enthusiasm about sharing what they’ve learned and by their desire to find additional ways to give back. The beautiful and unique pendants they created are the result of months of work, in challenging times, spurred on by the memories of the extraordinary connections they made with one another and with the people of Botswana and we look forward to launching the collection.”   

Each of the designers were asked about their experiences in Botswana. Weinstock said, “Fine jewelry is a passion for me, and one that is rooted in the beauty, naturality, and authenticity of a diamond. I wanted to be part of this campaign because I want to highlight to consumers—young and old—the good that the natural diamond industry does and the ethical ways in which diamonds are mined since there are some outdated representations out there. The gift of this trip was seeing first-hand the process and feeling confident that I am a lucky woman to work within the diamond industry. My dreams have been realized.”

Trau added, “The trip was life-changing for me, so being able to memorialize it in a piece of jewelry was just the icing on the cake.  It empowered and educated me in the rough diamond space, as well as the supply chain, and it makes me feel good about choosing to design and sell diamond jewelry as my career.”

Jade Trau's sought to recreate the look of a diamond mine in her pendant. The mine is pictured in the photo under the chain.

Kwon said, “Us designers formed such a special bond while we were out in Botswana with De Beers Group and we wanted to commemorate the experience by collaborating on a project that would live on beyond the trip.  As this project started to get fleshed out, it became important to us that the project feel relevant to the times, with so many things going on this year. Once it was decided that the proceeds would go towards causes that we each felt were relevant and important, the purpose became two-fold, so took on even more weight.” 

Bryant added, “I have chosen to be a part of this because the land of Botswana is sacred and it’s in my soul now. If we use diamonds from De Beers Group, then perhaps I can bring the magic of the people into my work and we can in turn contribute to their growth and empowerment.”

Finally, Chicco called herself “honored to be invited to Botswana with De Beers Group and an amazing group of my fellow female designers to learn more about the diamond industry, De Beers’ impact and the country itself.

“It was truly an eye-opening experience. What De Beers is doing in Botswana is supporting and lifting up the people and providing opportunities that wouldn’t have existed otherwise. One of the highlights of the trip was getting to go on safari with the women I had become so close with during our adventure and seeing so many majestic creatures in person. It was truly a magical experience for all of us,” she concluded.

Click here or visit @debeersgroup on Instagram for exclusive content that follows each designer’s creative journey from her experience in Botswana to the creation of her unique pendant.

Share This:

Leave a Comment:

Human Check