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Eagleville, PA—There’s no need to do a cost-benefit analysis here: the goodwill generated by a free meal far outweighs the cost of whipping up a few extra turkey dinners. The Keystone Grill diner in Eagleville, PA, placed an ad (left) in a local coupon mailer (below) offering a free dinner on both Thanksgiving and Christmas, for two hours in the afternoon. As customer appreciation goes, this is hard to beat!

While it’s not practical for luxury jewelers to whip up dinner for clients, most already do offer little freebies like jewelry cleaning, inspection, or a take-home jar of jewelry cleaner. But simple promotion—by coupon or social media—that calls attention to it can make an even bigger impact with something you already do, and introduce new clients to your store who might have otherwise been aware of the services you offer.