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Exclusive Consumer Jewelry and Diamond Data Preferences from GemFind February 19, 2024 (0 comments)
Newport Beach, CA--Necklaces, earrings and bracelets are the most popular jewelry product categories based on exclusive data provided by GemFind, which provides digital marketing and website design for independent retailers.
Through hundreds of its jewelry retail partners, GemFind has access to digital data that represents consumer preferences as they search for products on company websites. Necklaces, at 23.6%, at represented the most popular category among consumers during the fall of 2023, based on how many “clicks,” certain products received from consumers shopping or doing research on the site.
The other categories that scored high among consumer preferences were earrings (20.6%) and bracelets (17.6%).
Engagement rings, including semi-mount rings, accounted for 14.1% of clicks, followed by other rings at 9.8% and pendants at 5.4% of all clicks.
In the coming weeks we’ll be presenting more of this data based on digital jewelry and diamond trends.