Articles and News

New York, NY—In an era plagued by fake news, Platinum Guild International wants to set the record straight and dispel some common myths about platinum jewelry that retailers are challenged with on a regular basis. In an exclusive video series created for The Centurion Newsletter, PGI vice president Kevin Reilly addresses the five most common myths about platinum:

1. White gold is just as good as platinum. It looks the same.
2. Platinum scratches and gets dull.
3. Platinum is too soft.
4. Platinum is too difficult to work with.
5. Platinum is too expensive.

In our series, short and concise videos will help retail sales associates understand key facts about platinum jewelry and why it is the more profitable option for jewelers. Reilly’s tips will help associates talk easily and comfortably with clients to further educate them on the benefits of platinum.

We begin our series with the first myth, that white gold and platinum are the same. While they may look similar, there are essential differences that impact how your customers’ jewelry will wear over time. Click here or on the image below to watch. 

Future installments of our series will be presented in the Centurion Sales Strategy Newsletter.