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EXCLUSIVE VIDEO INTERVIEW: WENDELL FIGUEROA RUIZ ON HOW TO GET CELEBRITY PLACEMENT WITHOUT AN AGENCY August 29, 2012 (0 comments)
Merrick, NY--Big brands might spend thousands of dollars to hire an agency that specializes in celebrity product placement. But can an independent luxury jeweler also get their merchandise seen and worn by celebrities, without the big-bucks agency?
Wendell Figueroa Ruiz, president of Rex Communications and Public Relations is a longtime public relations executive in the luxury jewelry industry, and has worked with many top brands. He says yes, it is easier than you think to get good local celebrity coverage, and it's also possible to get your pieces on a major national celebrity if the cause is right.