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Exclusive: Most Shoppers Search for Jewelry Priced Between $100 and $2,500 April 11, 2025 (0 comments)

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Newport Beach, CA--The online searches of jewelry consumers reveal that they are looking at a wide range of pricing when they are deciding what to buy.

The data on consumer searches is provided exclusively to the Centurion by GemFind, a digital marketing and website design company. The findings are based on searches at hundreds of independent jewelers’ websites that GemFind manages.

Based on more than 1.5 million clicks at independent retail jewelers’ website, most of the perspective of jewelry buyers are looking at jewels ranging in price from $101 to $2,500.

The results are even within this broad price range. The top range among consumer searches is jewels priced from $101 to $250 at 24.1%. This was followed by jewels priced at $1,001 to $2,500 (23.4%), followed by jewels priced from $501 to $1,000 (21.2%).

In between this range prices from $250 to $500 accounted for 8% of searches.

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