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New York, NY—FANA, among the leading bridal and fine jewelry brands, has named Sabrina Sigg as Vice President of Sales for the Mid-Atlantic Region. Sigg will be responsible for expanding the brand’s presence throughout the region and will allow the company to provide more personalized service to its retail partners throughout the area.  

“Sabrina is a well-known industry expert with more than 20 years of experience and has a proven record of facilitating long-term relationships. Her winning attitude and ability to provide quality service are a wonderful complement to our growing team,” said Bobby Jain, founder and CEO of Fana. 

Sabrina began working in fine jewelry at age 14 as a gift wrapper at Rogers & Holland Jewelers. After completing an MBA at Northern Illinois University, she has worked in watches and fine jewelry ever since. She developed a strong specialization in the bridal category, having spent almost three years at Scott Kay Jewelry before moving to Tacori, where she worked as a Territory Manager for 14 years. Most recently, she worked as a Territory Manager for Hearts on Fire. 

About FANA: An independent, family-owned brand since 1982, FANA is known for its bridal and fine jewelry. FANA merges a commitment to craftsmanship and beauty and loves playing a part in some of the most significant, joyful moments in a person’s life. In parallel with their commitment to their clients, FANA is also dedicated to environmental sustainability and social responsibility: using only ethically sourced material and gemstones, limiting their environmental footprint, and treating all employees and partners with respect, dignity, and fairness.