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Father’s Day Spending Expected to Hit Record $24 Billion in 2025 June 09, 2025 (0 comments)

New York, NY--U.S. consumers are projected to spend $24 billion on Father’s Day in 2025, a record high and a 7.14% increase over last year, according to the National Retail Federation (NRF) survey reported by Talk Business & Politics. This surpasses the previous record of $22.9 billion set in 2023.

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The survey found that 76% of consumers plan to celebrate the holiday on June 15, with an average spending estimate of $199.38, nearly $10 more than last year. Figures are not adjusted for inflation.

Spending is highest among those aged 35 to 44, who are expected to spend an average of $278.90, up $27 from 2024. According to the report, 48% of shoppers plan to buy gifts for a father or stepfather, followed by husbands (25%), sons (12%), brothers (9%), friends (8%), and grandfathers (6%).

There is also a rise in interest in non-traditional gifts. The report noted that 37% of respondents plan to create a special memory, and 30% intend to gift an experience, up from 19% two years ago.

Common purchases include greeting cards (58%), clothing (55%, totaling $3.7 billion), gift cards (50%, totaling $3 billion), and electronics, with sales in that category expected to grow by $2.6 billion over last year. Special outings are planned by 53% of consumers, contributing an estimated $4.8 billion in spending.

Subscription boxes are also gaining traction. According to the report, 43% of consumers plan to purchase one this year, up from 34% in 2019.

Online shopping remains the top choice at 41%, followed by department stores (35%), discount stores (23%), specialty retailers (22%), and small/local businesses (19%).

Father’s Day spending has increased 50% since 2019, while cumulative inflation since then is up 24.4%, according to Consumer Price Index data cited in the report.

Learn more in this report by Talk Business & Politics.