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Wolf Unveils the Next Chapter of its Earth Collection April 22, 2026 (0 comments)

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WEST SUSSEX, U.K.--Wolf, the British heritage brand known for precision watch winders and luxury watch storage since 1834, unveils the next chapter of the Earth Collection.

Inspired by CEO Simon Wolf’s vision for sustainable luxury, the expanded collection introduces new four-, six- and eight-piece Bluetooth-controlled watch winders.

The cases are handcrafted using an innovative plant-based material derived from apple waste from the juicing industry. They are lined with recycled jacquard satin featuring the Wolf Signature pattern. The Earth Collection represents a significant step forward in responsible craftsmanship, the company said.

Available in three nature-inspired colors: olive, coffee and midnight blue, the collection combines refined design with WOLF’s innovative winding technology.

Each model features individually controlled winding modules powered by advanced Bluetooth connectivity via the WOLF app. Unlike conventional winders that estimate rotations, every WOLF winder precisely counts Turns per Day (TPD), programmable between 1 and 1,999 rotations. Directional settings include clockwise, anticlockwise and bi-directional rotations, alongside a configurable power reserve setting from six to 72 hours.

Additional proprietary features include WOLF’s patented Lock-in Dynamic Cuff, designed to secure watches without placing pressure on bracelets, and the company’s exclusive Return-to-Start technology, ensuring the watch returns to its original position at the end of each cycle.

“The Earth Collection reflects our responsibility to evolve,” said Simon Wolf. “Sustainable materials and cutting-edge technology can and must coexist. Earth proves that collectors do not need to compromise between environmental consideration and exceptional performance.”

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